In a bid to boost tourism, Slovenia's coastal region is launching NFTs.

Portorož, a renowned summer getaway adjacent to Piran, is set to unveil three distinct NFT collections, each with 100 unique tokens, as a part of its innovative tourism marketing strategy that will incorporate engaging tasks and rewards.

The centerpiece of this initiative is Srečka, an Istriana goat, an indigenous breed from the northern Adriatic. The tourism platform highlighted that G.O.A.T. stands for 'Greatest of All Time' and signifies the carefree lifestyle that visitors can enjoy at this charming destination.

"Participants will first need to engage in a prize competition, then subscribe to the destination's digital newsletter, and lastly, share Srečko stickers on their Instagram, tagging the account @portorozpiran,\" explained the tourism organization. explained  the rules.

After finishing each assigned task, users can earn three NFTs from one collection. Those who successfully gather three NFTs alongside task completions will be rewarded with an exclusive limited-edition NFT that comes with a surprise bonus.

"This year's innovative aspect lies in the integration of cutting-edge technologies, while also maintaining a fun and traditional approach to promoting the destination. The metaverse is opening up, paving the way for new opportunities for future generations,\" remarked Aleksander Valentin, director of the Portorož Tourist Board. said A post from PORTOROZ & PIRAN (@portorozpiran).

In April, the Slovenian Tourist Board  launched The Slovenian government is actively exploring opportunities to incorporate digital assets into the national economy. Despite being a small nation with just 2 million residents, Slovenia is welcoming cryptocurrencies, including Bitcoin, and has proposed legislation to regulate crypto with plans for a flat tax rate.

Accommodations are integrating NFT solutions to streamline booking processes.

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