In collaboration with Google ARCore, Singapore's Tourism Board is launching innovative digital tours powered by augmented reality technology.

The Singapore Tourism Board (STB) is broadening its digital tourism initiatives in partnership with ARCore to create AI-enhanced augmented reality tours. Google’s During these immersive tours, visitors will be accompanied by Merli, who is the beloved mascot of Singapore's tourism, guiding them through the exciting AR experience.

It's noteworthy that this collaboration was revealed at Google I/O 2023, aiming to deliver 'Merli’s Immersive Adventure,' which offers a captivating guided exploration of Singapore's iconic spots and hidden gems. The tours are powered by ARCore and Geospatial Creator and are conveniently available on the Visit Singapore Travel Guide app.

Previously, STB and Google unveiled previews of two innovative AR experiences at the Victoria Theatre and Merlion Park, allowing travelers to enjoy guided tours via their mobile devices. AR The STB's latest expansion features even more landmarks around Singapore, offering interactive AR experiences just in time for the 2024 travel season.

Augmented reality offers travelers an exciting way to discover new sights while providing a deeper understanding of Singapore through engaging storytelling. It's clear that AR and similar technologies are becoming increasingly popular in the travel sector.

Discover Six Tourist Attractions in Singapore via AR

With this most recent launch, Merli leads visitors through six key attractions in the bustling areas of Civic District and Chinatown, blending historical, cultural, and culinary insights for both tourists and locals.

For example, travelers have the chance to explore Singapore’s inaugural post office situated in what is now the Fullerton Hotel—and even send a virtual postcard to loved ones. At the Great Emporium stop, they can be amazed by an AR-enhanced life-sized bumboat and learn about the pivotal role the Singapore River has played in the city’s history.

Merli also reveals some lesser-known treasures, like the Peranakan Tile Gallery, a local business in Chinatown featuring salvaged tiles from old shophouses. At Maxwell Food Centre, an interactive AR map directs visitors to the best hawker food choices, making it easier for newcomers to navigate the extensive selection. Singapore’s What's more, this newly launched AR experience merges the capabilities of Google’s ARCore Geospatial API and Visual Positioning Service (VPS). By employing sophisticated technology, users’ devices accurately identify their location and orientation within the environment, allowing AR elements to seamlessly integrate with the real world.

Google debuted the ARCore Geospatial API in 2022, giving developers global localization features comparable to Google Maps’ Live View, using AI to match real-world images against a vast repository of 3D points sourced from Street View data.

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