Sapeon Launches AI Chip X330 to Challenge Nvidia's Stronghold in Data Centers
In Brief
Sapeon, a semiconductor venture supported by South Korea's SK Group, showcases its latest innovation, the artificial intelligence chip Sapeon X330.

Sapeon This semiconductor startup, bolstered by the South Korean powerhouse SK Group, has introduced its cutting-edge AI chip, Sapeon X330.
The new chip boasts four times the processing power and significantly improved energy efficiency over its predecessor, the X220. With this development, SK Group is setting its sights on becoming a formidable rival to existing market leaders. Nvidia ‘s chipsets.
In 2020, SK Telecom Sapeon, which pioneered the X220, marked the beginning of South Korea's journey into non-memory semiconductors designed particularly for data center applications. This innovative semiconductor is adept at handling large-scale calculations essential for providing AI-driven services with both efficiency and low energy consumption.
After operating for two years, the telecommunications enterprise spun off Sapeon to expedite the rollout of its AI chip technology. Notable stakeholders include SK Telecom Co., SK Hynix Inc., and the investment entity SK Square Co.
As the company gets ready to kick off mass production of the Sapeon X330 in the first half of 2024, it will first conduct testing phases with key clients.
The AI Chip Race is Getting Intense
According to Bloomberg’s recent report With the rise of consumer-generative AI tools like Google’s Bard and OpenAI’s ChatGPT, the market for generative AI is on course to expand to $1.3 trillion in the next decade. Moreover, the surging demand for these AI applications could result in an infusion of approximately $280 billion in new software revenue.
Recently, Nvidia showcased its upgraded H200 flagship chip, now with increased memory capabilities. The new chip features 141 gigabytes of high-bandwidth memory, outpacing its predecessor, the H100, which offered only 80 gigabytes. H200 chip Nvidia currently holds a commanding position in the AI chip market, playing a vital role in powering applications such as OpenAI's ChatGPT, which generates human-like responses to various inquiries. The company also announced that major cloud service providers, including Amazon Web Services, Google Cloud, Microsoft Azure, and Oracle Cloud, will be among the first to provide access to this enhanced chip.
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