In a bold step, Samsung is committing over $35 million to foster metaverse projects in the Latin American region.
In Brief
Samsung’s ambitious plan entails investing more than $35 million into various metaverse initiatives aimed at Latin America.
This venture is part of a broader marketing approach from Samsung, targeting younger demographics and seeking to engage with them more effectively.
With an investment of over $35 million, Samsung is pushing into Latin America's metaverse, steering its digital transformation and marketing strategies to attract the youth.
Anita Caerols, the marketing director for Samsung Electronics in Chile, emphasizes that venturing into the metaverse is a pivotal move for the future of marketing, serving as a natural extension of social media channels. said Samsung is convinced that a genuine commitment to societal interests is crucial for major companies to enhance their marketing strategies—understanding where to find value and fulfilling customer expectations.
For tech-savvy generations like Gen Z and Gen Alpha, the metaverse represents yet another avenue for social interaction. Through this engagement, Samsung intends to deepen its connection with its audience.
Interestingly, Samsung Latam’s announcement focused more on gaming insights than the metaverse itself. The rationale behind this investment was highlighted by statistics showing that metaverse platforms attract about 400 million active users monthly, with over half of them being 13 years old or younger. This research primarily referenced games like Roblox, Fortnite, and Minecraft rather than decentralized platforms like Decentraland or The Sandbox. virtual world The company has unveiled a virtual experience named House of SAM in Decentraland, inviting users to explore Samsung products, engage in mini-games, and earn rewards. They’ve even introduced a digital persona, an avatar dubbed SAM, to spearhead innovation in branding and events. Additionally, Samsung operates an island called the Samsung Smart City in Fortnite.
Samsung Latam steps into the metaverse with the launch of the 'House of Sam' in Decentraland. study published on LinkedIn In a bid to strengthen its presence in Web3, Samsung US has launched a Discord community. metaverse platforms In collaboration with Theta Labs, Samsung has rolled out 100,000 utility NFTs, marking another stride into the digital asset realm.
In October, Samsung Latam It’s essential to note that the content on this page should not be construed as legal or financial guidance. It's wise to invest only what you can afford to lose and to seek independent financial advice if needed. For more insights, we recommend reviewing the issuer's terms and the support resources available. MetaversePost strives for accurate, unbiased reporting; however, market conditions can fluctuate rapidly. Agne is a journalist who delves into the latest trends in the metaverse and Web3 sectors for Metaverse Post. She has a passion for narrative-driven stories, often interviewing industry experts to uncover fascinating insights. With a Bachelor's in literature, she's written extensively on diverse topics, including travel and culture, and has volunteered as an editor for an animal rights organization to raise awareness about animal welfare. You can connect with her on social media.
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