The creator-driven group RTFKT, now affiliated with Nike, has announced the much-anticipated launch of the ‘RTFKT x Nike AR Genesis Hoodie’ this week.
In December 2021, Nike made a strategic acquisition of RTFKT for an undisclosed amount. Back in April, the two companies collaborated. Victoria d\"Este April 28, 2025
On July 21, the highly awaited ‘RTFKT x Nike AR Genesis Hoodie’ is set to launch. This unique garment incorporates a near-field communication chip, allowing it to be monitored via augmented reality. Lucky recipients will also gain NFTs and tangible products, which their Clone X avatars can wear, bridging the digital and physical worlds.
The private minting is set to commence on July 21, initially available to holders of Clone X and RTFKT x Nike Dunks Genesis CryptoKicks. However, RTFKT has indicated that the mint will operate on a ‘first come, first serve’ basis, meaning there's no guarantee that every interested party will secure a hoodie. Additionally, the price point for the item remains unannounced by Nike and RTFKT.
Steven Vasilev, co-founder of RTFKT, remarked, 'It’s rare to see a Web2 brand transition into the Web3 space effectively. Initially, some believed that our integration into this major global brand would hinder RTFKT, but we’re proving them wrong.'
RTFKT is at the forefront of NFT, blockchain, and augmented reality technology. They are especially recognized for their digital footwear and their innovative NFT project, CloneX, which has recently introduced new features. April 28, 2025 Clone X holders now enjoy comprehensive commercial rights to their avatars, enabling them to access 3D files in various formats suitable for platforms like Unreal Engine and Unity.
The current minimum price for a Clone X NFT stands at 11.5 ETH, equating to around $17,250 based on current evaluations, with an impressive trading volume of 220.5K ETH.
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April 29, 2025
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Valeria, a dedicated journalist for Metaverse Post, specializes in fundraising, AI advancements, metaverse developments, digital fashion, NFTs, and all things related to web3. With a Master's degree in Public Communications and pursuing a second major in International Business Management, Valeria spends her free time honing her photography skills and styling for fashion. At the tender age of 13, she started her first fashion blog, igniting her enthusiasm for both journalism and style. Based in northern Italy, Valeria regularly works remotely from various cities across Europe. Alisa Davidson
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