Fenty Beauty by Rihanna is launching unique interactive features on the Roblox platform.

Fenty Beauty and Skin has partnered In collaboration with Roblox, Fenty Beauty, Sephora, and Rihanna, users will have the chance to co-create a physical product based on their virtual experience, breathing life into their creations beyond the metaverse. This initiative is set to draw in countless Roblox users who are enthusiastic about fashion, beauty, and entertainment.

Beginning this Friday and running through the end of July, the Fenty Beauty + Fenty Skin Experience will reveal the stories and details behind several of the brand's most popular products, such as the Fenty Skin Melt Away Jelly Oil Makeup Remover, Fenty Eau de Parfum, and the Fenty Beauty Gloss Bomb Universal Lip Luminizer. This event promises exciting activities like scavenger hunts, mazes, and much more to delve into the universe of Fenty.

Roblox enthusiasts will also be able to co-create their personalized version of the Gloss Bomb Universal Lip Luminizer. They can choose the ingredients, effects, bottle style, cap design, applicator type, and even name their new shade. These unique creations will be displayed in the Sephora Experience, where the public can admire and vote for their favorites. Rihanna will review the finalists and select a winning design, which will inspire the next Gloss Bomb to be introduced in 2024.

"I believe beauty should be fun, and I am thrilled to open up our world and offer a new form of entertainment with our beauty products, skin care line, and fragrances to everyone, everywhere,\" she expressed.

Rihanna said in a statement.

Among the brands represented in Roblox's virtual ecosystem are Ulta Beauty, NYX, Urban Decay, and Givenchy. Givenchy Beauty House This metaverse playground arrived in Roblox last June and is a tribute to the Fenty brand's heritage, featuring interactive environments such as a castle, a subway station, and a swimming pool. Just last month, 18 virtual makeup looks were launched, encouraging users of all ages to explore their creative sides and become makeup artists in this digital world. Urban Decay Beauty brands are continuously seeking innovative strategies to connect with their target audiences, especially among the youth. With over 200 million active users each month, most of whom are teenagers, Roblox offers a dynamic platform for beauty brands to display their products, engage with potential buyers, and strengthen brand loyalty.

SkinGPT harnesses the capabilities of artificial intelligence for personalized skincare transformations.

Read more:

• DressX is the first digital brand to introduce a unique collection within Roblox.
• Roblox is revolutionizing content creation by empowering its users with generative AI, allowing them to transition from players to creators.
• Please note that the information found on this page is purely informational and should not be considered legal, tax, financial, or any other type of advice. It's essential to invest only what you can afford to lose and to seek independent financial counsel if necessary. For more details, refer to the issuer or advertiser's terms, conditions, and support pages. MetaversePost strives for accurate reporting but market conditions can change without prior notice.