Rémy Martin and Usher have collaborated to release an exclusive line of Cognac NFTs,

Exclusively launching on BlockBar, the liquor NFT marketplace, Rémy Martin’s partnership with Usher will feature a limited collection of Cognac NFTs, rolling out on July 29.

The auction will offer 25 NFTs titled 'Usher x Rémy Martin 1738 Accord Royal,' which can be exchanged for physical bottles. The design of these bottles was crafted with the assistance of AI, combining Usher's musical influences with his tasting experiences.

Each NFT will have a price tag of $500 (approximately 0.36 ETH at the current exchange rate). NFT holders will have the chance to claim their physical bottles come October this year.

"As an artist, I thrive on transforming sensory experiences like flavor into visuals, which fuels my creativity. The Rémy Martin 1738 Accord Royal inspired me profoundly, and the visuals birthed from the AI process truly capture the intricate tasting notes inherent in the Cognac,\" Usher shared.

On an interesting note, there will also be an allocation of 25 Cognac bottles reserved not for sale, but to honor Usher and his team as they celebrate 25 years since the release of his iconic album, 'My Way.'

The phone (1) developer, Nothing, is set to distribute NFTs to its community members. April 29, 2025 Wedripz has teamed up with Trust Me Vodka to launch NFT art featured on premium vodka bottles.

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• Wine Bottle Club has introduced a new NFT collection for wine enthusiasts.
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Holding a Master's degree in Public Communications while pursuing a second Major in International Business Management, Valeria spends her leisure time on photography and fashion styling. Her journey began at the age of 13, when she started her first fashion blog, fueling her passions for journalism and fashion. Know More .