Recraft Secures $12 Million Investment to Develop Its Own Generative AI Model

UK-based AI graphic design creator Recraft announced today its successful fundraising of $12 million. funding The capital will be allocated to expand its operations, further development efforts, and enhance its market presence.

The Series A funding round, which saw the participation of prominent investors such as Khosla Ventures and former GitHub CEO Nat Friedman, included contributions from RTP Global, Abstract VC, Basis Set Ventures, Elad Gil, Zhenya Loginov, Dharmesh Shah, and Akshay Kothari.

As stated in the announcement, this new financial backing will focus on R&D, with the objective of building Recraft's proprietary foundational model. generative AI foundation model.

This strategic move is designed to lessen the company’s dependence on open-source platforms like others in the market. Stable Diffusion .

According to Anna Veronika Dorogush, the founder and CEO of Recraft, \"I firmly believe that AI possesses the potential to revolutionize design and change our perception of the world.\"

"Recraft was developed to cater to the demands of professional design by generating images with consistent styles and high-quality vector illustrations, suitable for purposes ranging from advertising to digital marketing materials and icon design,\" she added.

What Makes Recraft Unique

Founded in September 2022 by Anna Veronika Dorogush, the platform debuted on Product Hunt last May and features a user-friendly interface that utilizes natural language, making it accessible for both seasoned designers and marketers.

"We're witnessing a swift and significant evolution in the design sector sparked by generative AI,\" stated Nikita Shamgunov, a partner at Khosla Ventures.

"However, up until now, many generative AI design solutions have primarily focused on consumer needs rather than catering to the professionals who seek extensive control. Recraft stands out by providing professional workflow solutions that include vector imagery, style management, and comprehensive content production, all powered by our in-house developed foundational models.\"

The startup Recraft specializes in generating graphic designs tailored for professional usage, offering both raster and infinitely scalable vector graphics. The platform empowers users to easily create and modify vector art, icons, 3D visuals, and illustrations, all while adhering to specific brand style guides such as color schemes, icon shapes, and line designs.

This unique functionality allows designers to produce branded assets without being constrained to merely textual instructions. Since its inception eight months ago, Recraft has already gathered a user base of over 300,000.