Rebecca Minkoff unveils exclusive bags through the NFT platform.
The renowned American bag designer Rebecca Minkoff has rolled out an NFT collection in association with MAVION, a project developed by Michelle Reeves.
This partnership will feature two distinct drops. The first, known as 'Unlockables', kicked off yesterday, with public minting set to begin today, July 15, at 12 PM EST.
The collection consists of 55 unique NFTs. Lucky holders of five exclusive one-of-one tokens will receive real-world perks, including a custom one-of-a-kind bag by Rebecca Minkoff and limited-edition accessories crafted by independent artisans from Italy, Greece, and India. These items can be showcased both in real life and within the MAVION.world Metaverse.
Additionally, NFT holders will be treated to two tickets for the Rebecca Minkoff show at this fall's New York Fashion Week, plus two passes for the yearly MAVION fashion event.
The five unique NFTs also grant access to two complimentary mints for the second release in Rebecca Minkoff x MAVION's collection, along with a $500 SoFi cryptocurrency card.
The remaining 50 non-fungible tokens offer five free mints for the upcoming second drop expected in September. This particular NFT type is priced at goes for 1.35 ETH (roughly $900 based on current market conditions).
It's noteworthy that the NFT designs were crafted by international fashion designer Dayoung Kim, who gained recognition from her time on the famous TV series Project Runway, and is currently involved in the MAVION team.
Rebecca Minkoff states, 'NFTs are revolutionizing our business model, and this capsule marks another leap for our brand towards the future of luxury fashion, a realm where the physical and digital realms converge.'
Numerous fashion brands are venturing into the Web3 domain, including Phillip Plein , Jason Wu , Salvatore Ferragamo , and others .
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