Business News Report

Rebecca Minkoff Launches a Trendy Line for Roblox Players

In Brief

The popular American fashion label, Rebecca Minkoff, has introduced a unique fashion collection tailored for the Roblox metaverse. 

This new line features 20 stylish items, priced between 75 and 125 Robux.

The American fashion brand Rebecca Minkoff recently launched a vibrant collection designed for the Roblox metaverse.

Comprising twenty unique pieces, the collection showcases trendy items like purses, backpacks, earrings, bucket hats, hoodies, and sweaters. Most of the pieces exhibit a chic minimalist design, primarily in monochrome hues, with two standout items, the 'curb punk bag' and the 'Julian Croissant' bag, appearing in playful pink. Notably, many offerings from this digital range made their debut at Rebecca Minkoff's show during New York Fashion Week.

Prices for the collection range from as low as 75 Robux for the 'Dog-clip Earring' to 125 Robux for the stylish backpacks. At the time of drafting this, one Robux translates to about $0.0125, making it possible for fashion enthusiasts to grab these virtual designer goods starting from just $0.94. The collection is live now on Roblox. website

This release highlights the increasing trend of fashion brands venturing into the metaverse, enabling Rebecca Minkoff to connect with a younger, fashion-conscious audience steeped in digital culture.

Importantly, this isn’t Rebecca Minkoff’s first exploration into the virtual realm. Back in July 2022, the brand teamed up with the NFT project MAVION to launch a collection of non-fungible tokens. This particular drop, known as '...', consisted of 55 NFTs that provided holders with exclusive benefits, ranging from a unique bag designed by Rebecca Minkoff to limited-run accessories handmade by artisans from Italy, Greece, and India. NFT holders also received tickets to attend Rebecca’s New York Fashion Week showcase. Unlockables Rebecca Minkoff releases exclusive handbags through NFTs

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Disclaimer

In line with the Trust Project guidelines Valeria is a dedicated reporter at Metaverse Post, focusing on fundraising, AI advancements, the metaverse, digital fashion, NFTs, and all aspects related to web3.

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