READYgg Secures $4 Million in Funding, Welcomes Gaming Veteran Shawn Layden as Advisor

Gaming ecosystem READYgg Shawn Layden, well-regarded for his leadership role as president and CEO of Sony Interactive Entertainment America, brings a remarkable wealth of expertise to his new role at READYgg. A strong supporter of community-focused gaming, Layden aims to empower players in the READYgg environment.

His appointment as advisor to READYgg follows the company's successful funding round concluded in December 2023.

The injection of $4 million came from several key partners, including NeoTokyo, Delphi Digital, Merit Circle, Momentum6, Purechain Capital, Alex Becker, and Token Metrics Ventures. The company has announced that these funds will be critical in furthering READYgg's mission to popularize ownership gaming.

Layden is expected to use his extensive connections in the industry to bridge READYgg with leading publishers and global gaming studios. Additionally, he aims to highlight the substantial potential of ownership gaming to revitalize game economics and facilitate fairer outcomes for players.

"Ownership gaming nurtures shared experiences, enhances in-game accomplishments, and opens up new avenues for players who are rewarded for their engagement. This model allows gamers to have lasting ownership of the assets, reputation, and identity they build, which they can then leverage for new participatory opportunities,\" Layden expressed.

As part of his role at READYgg, Layden will also focus on crafting go-to-market strategies to expedite the broader acceptance of this emerging gaming paradigm. Furthermore, he will provide guidance on fine-tuning game designs to enhance the effectiveness of ownership gaming strategies in both AA and AAA games.

READYgg asserts that its ownership gaming framework, propelled by web3 technologies, has seen a remarkable uptick following the successes of games like Runestone Keeper.

This roguelike dungeon crawler has showcased impressive performance metrics since its transition to a web3 model, including heightened player engagement, improved retention rates, and extended in-game time.

Development expenses in conventional gaming have surged, largely driven by escalating user acquisition costs in recent years. Ownership gaming seeks to equip developers with additional revenue streams while significantly lowering user acquisition costs, thereby enhancing profitability.

According to a spokesperson for READYgg, Shawn Layden will champion the inclusion of ownership gaming strategies among AAA studios as a viable approach to boost their business by reducing development and user acquisition costs. Developers can elevate gaming experiences by incorporating real asset ownership, facilitating cross-game interactions, and exploring reputational capital concepts.

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