Ralph Lauren Launches a Web3-Centric Retail Location in Miami, Accepting Cryptocurrencies

The upcoming Ralph Lauren store will showcase interactive digital displays that allow customers to explore the entire range of Ralph Lauren products available in North America. Users will have the chance to create their wish lists and schedule personalized styling sessions.

The new store is scheduled to open its doors in late April, and the launch festivities will span over three days. This will include an immersive gathering at a luxurious waterfront estate in North Miami.

In a bid to celebrate this opening in a genuine web3 fashion, Ralph Lauren has collaborated with Poolsuite, a vibrant community that embodies Miami's lifestyle and aims to redefine digital leisure experiences. They’ve co-created an exclusive NFT collection, which will be given away to all existing members of the Poolsuite community.

Owning a Ralph Lauren x Poolsuite NFT will grant exclusive entry to the launch event. Plus, owners of the Poolsuite Grand Leisure collection can refresh their “Leisurist” avatars with digital outfits designed by Ralph Lauren.

In addition, Ralph Lauren has allied with BitPay, a service tailored for cryptocurrency transactions, allowing the store to accept payments in Bitcoin, Ethereum, and MATIC.

According to the press release Ralph Lauren Corporation is committed to cultivating sophisticated ecosystems that bridge physical retail with digital platforms. Their ambitions aren’t limited to Miami; they plan to establish more web3 stores across North America, Europe, and Asia.

Ralph Lauren isn’t the pioneer in the luxury fashion sector adopting cryptocurrency; last May, Gucci announced its intentions to start accepting crypto payments in selected locations across major cities like Las Vegas, Miami, Atlanta, Los Angeles, and New York. announced Alice Delahunt, a former executive at Ralph Lauren, has launched a Web3 fashion platform.

Read related posts:

• The city of Miami is embarking on an NFT initiative in collaboration with Mastercard and TIME Magazine.
• Gucci has disclosed its plans to integrate cryptocurrency payments in various selected stores.
• Please keep in mind that the information presented here should not be construed as legal, investment, tax, or any other form of advice. Always invest money you can afford to lose, and consider seeking independent financial advice if you have questions. For detailed information, be sure to check the terms and policies provided by the issuer or advertiser. MetaversePost strives for accuracy and impartial reporting, yet market conditions can shift unexpectedly.