Rakuten is gearing up to release a customized AI Large Language Model designed to optimize operational effectiveness.
In Brief
To enhance its business operations and marketing strategies through AI-enabled decision-making, Rakuten is preparing to roll out its proprietary LLM.

Japanese technology conglomerate Rakuten The company is embarking on the development of an exclusive artificial intelligence (AI) language model aimed at increasing efficiency in its operations and marketing initiatives.
Rakuten spans a wide array of industries, including finance, e-commerce, and telecommunications, and it has access to a wealth of unique data that will be harnessed for training its large language model (LLM).
The LLM This robust algorithm, trained on broad datasets and customized for specific insights, is expected to empower various AI applications across multiple functions.
The AI framework is intended for internal applications with the goal of boosting efficiency and marketing efforts by up to 20%. Moreover, there are plans to open up the model for third-party enterprises, following a model similar to industry leaders. operational efficiency With this strategic pivot towards AI, Rakuten believes it will see significant growth in profitability. Amazon and Microsoft Although a specific launch date hasn't been released yet, an announcement regarding the LLM is anticipated in the next few months.
The landscape of technology in Japan is actively engaging with LLM development.
So far, major tech firms from the U.S. and China have been rolling out their own large language models. Key players from the U.S. include OpenAI, Amazon, and others.
While Japanese companies may currently lag behind their U.S. and Chinese counterparts, they are rapidly working to bridge that gap. Google , while in China companies like Baidu , Alibaba and Tencent have also entered the LLM race.
This month, the telecommunications giant NTT shared its plan to launch its proprietary LLM by March. Furthermore, in November, the telecom branch announced its generative AI computing platform's operational status.
The recent advancements by Japanese corporations highlight an opportunity to create LLMs specifically designed for the Japanese language, which could grant them a competitive edge over U.S. and Chinese rivals in the dynamic field of language modeling technology. SoftBank In the ever-changing domain of LLMs, Rakuten’s entry into the AI arena strategically aligns it with other significant industry players, marking a pivotal moment for advancement in this sector.
It’s important to clarify that the information presented here does not constitute legal, tax, financial, or any other professional advice. Always invest only what you can afford to lose, and consider reaching out for independent financial advice if you're uncertain. For more details, we recommend reviewing the issuer's terms and conditions, as well as their help and support resources. MetaversePost strives for accuracy and impartiality in reporting, but do remember that market conditions can change unexpectedly.
Alisa serves as a committed journalist at Cryptocurrencylistings, specializing in cryptocurrency, zero-knowledge proofs, investments, and the vast domain of Web3. With her sharp insight into emerging trends and technologies, she provides thoughtful coverage to keep readers informed and engaged in the fast-paced world of digital finance.
by
Posts by Alisa Davidson Alisa Davidson Blum commemorates its one-year milestone by securing the titles of 'Best GameFi App' and 'Best Trading App' during the Blockchain Forum 2025.