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Puma Unveils Its Revamped Web3 Initiative, Black Station

In Brief

Puma has announced its updated web3 experience, dubbed 'Black Station.'

This digital environment is now divided into two intriguing areas: Unkai, the cloud city, and Under, the underground club. 

Earlier this month, Puma distributed the PUMA RB tokens, which enable holders to purchase exclusive physical sneakers.

The German sportswear titan Puma has launched its overhauled web3 experience known as 'Black Station.' This virtual setting comprises two captivating areas: Unkai, the elevated city among the clouds, and Under, the subterranean club. Each locale is rich with secrets. According to Puma’s insights, the areas are filled with opportunities for discovery and collectible items. tweet Puma has unveiled its reimagined web3 platform, the Black Station.

It's important to note that while anyone can explore this virtual environment, only those holding RB tokens can buy the tangible IRL Rulebreaker sneaker. Additionally, RB token owners are eligible to receive two digital fashion items. Earlier this month, the PUMA RB tokens were given out to PUMA Pass holders. These token holders can exchange them to redeem NFTs for genuine sneakers until June 20. It's crucial to remember that any tokens not burned by June 21 will become unusable.

Those who missed the airdrop can still acquire PUMA RB tokens on the secondary market, with the current minimum price hovering around 0.0099 ETH, which translates to about $17.25 at this moment.

Fans of the brand can currently access the experience on a dedicated platform.

Puma has exciting plans ahead, including a collaboration with GCG. In the latter half of 2023, they are set to distribute '10k Grailed Slipstreams,' introduce a third experience within Black Station, and unveil 'Nferno Ships.' website .  According to the initiative’s roadmap The brand debuted its new Black Station experience at the start of the month. This virtual venue was initially launched in September 2022, with its prior iteration featuring a futuristic entry hall and three immersive rooms that hosted virtual fashion showcases.

Pima first announced This is just one of Puma's several ventures into the web3 space. Recently, the company has partnered with NBA player LaMelo Ball and the Gutter Cat Gang to launch exclusive NFT sneakers, set to go live on June 29 on the NFT marketplace OpenSea.

Stay updated on cryptocurrency distributions in our dedicated section. partnered PUMA introduces a Metaverse experience along with a virtual fashion show during NYFW.

Manchester City Football Club teams up with Puma to release NFTs celebrating a historic event. Airdrops Calendar .

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Disclaimer

In line with the Trust Project guidelines Valeria holds a Master’s in Public Communications and is pursuing a second major in International Business Management. In her spare time, she enjoys photography and fashion styling. At just 13, she launched her first fashion blog, which ignited her enthusiasm for journalism and style.

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