Printemps: The Leading European Retail Chain Pioneering Crypto Payments with Binance Pay and Lyzi
In Brief
By partnering with Binance Pay and Lyzi, Printemps is enabling customers across France to shop with digital assets, creating a cutting-edge, hassle-free shopping environment.
A network of department stores renowned for their exclusive fashion, beauty, and lifestyle offerings, Printemps has partnered with Binance Pay , the payment solution provided by the cryptocurrency exchange Binance, and Lyzi , a fintech specializing in crypto payment solutions, allows Printemps shoppers across France to utilize digital currencies for their transactions, delivering a contemporary and effortless shopping experience.
"We take pride in being the inaugural department store network in France to provide this opportunity for both local and international shoppers,\" remarked Emmanuel Suissa, Printemps' Chief Partnership Officer, in a formal announcement. \"Our alliance with Binance and Lyzi enhances the shopping journey for our customers while aligning our services with the evolving needs of today’s connected consumers through cutting-edge Web3 innovations,\" he added.
This partnership grants over 6.5 million cryptocurrency enthusiasts in France enhanced payment methods at Printemps locations nationwide. Users of Binance can utilize Binance Pay for purchases with Bitcoin, Ethereum, and an array of other cryptocurrencies, including stablecoins like EURI and USDC, offering shoppers greater flexibility.
The Printemps Group is a distinguished name in the French retail landscape, focusing on high-end fashion, luxury goods, beauty products, and lifestyle items. The group comprises four distinct brands—Printemps, Citadium, Place des Tendances, and Made In Design—and manages 20 Printemps department stores throughout France, highlighting its significant presence in the sector.
How It Functions: A Streamlined and Secure Payment Experience
Customers wishing to purchase with cryptocurrency can simply scan a QR code during checkout using the Binance app. After they scan the code, they can select their preferred digital currency and confirm the transaction, which wraps up in mere seconds, making it a quick and convenient payment method for digital currency users.
Binance Pay The technology, integrated through Lyzi’s platform, fits seamlessly with Printemps’ current payment infrastructure. Cryptocurrency transactions are automatically converted to euros, shielding the retailer from market volatility and facilitating a smooth checkout experience for clients.
With more than 240 million users globally, Binance stands as a top player in the cryptocurrency arena. The collaboration with Binance Pay and Lyzi's platform, now available at upwards of 100,000 retail locations, provides a payment solution that enables rapid, secure, and straightforward transactions with zero fees for retailers. Payments are settled within 24 to 48 hours, granting both customers and sellers peace of mind and convenience.
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