Niantic made a significant impact in the gaming world when its augmented reality mobile game became an unstoppable pop culture hit back in 2016. The company plans to leverage this victory by exploring new avenues with its upcoming platforms. Pokémon Go This platform will allow developers to refine new AR applications and take advantage of Niantic’s advanced Visual Positioning System (VPS) mapping technology. Web3 The VPS features as part of their Lightship development kit, creating a playground for crafting games that enable shared multiplayer experiences. Alongside this, Niantic is launching Campfire, a location-based social platform meant to integrate seamlessly with games made via Lightship.
Campfire utilizes your Niantic friend list to display their real-time locations on a map, provided they’ve opted in. It also highlights nearby in-game activities. Players can arrange and RSVP for real-life gatherings, like a Pokémon raid, and engage in group chats with fellow gamers. The vision for Campfire is to not only enhance the social aspect of Niantic’s games but also serve as a spotlight for other developers to showcase their Lightship-powered applications to Niantic’s vast audience. AR Niantic boasts that an extensive data repository will support its VPS location services. The company has gathered location scans from users who have taken photos while playing Ingress and Pokémon GO, creating maps for major cities including San Francisco, London, Tokyo, Los Angeles, and New York. The Verge has more:
Niantic aims to create a revenue stream from its location data layer, an essential feature for AR applications on mobile devices and wearables. Developers will gain access to server-side features of Lightship along with VPS and multiplayer functionalities. As reported by The Verge, CEO John Hanke believes that while immediate profits from Lightship may be modest, the growing interest in Web3 could lead to significant opportunities in the near future.
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