Photoroom Secures $43 Million in Funding to Enhance AI Photo Editing Capabilities

Company developing AI photo editor, Photoroom The funding round, part of a Series B raise, was spearheaded by Balderton and Aglaé, with contributions from other investors. YCombinator This new influx of funds boosts the company’s total capital to $64 million. Photoroom aims to invest this capital in enhancing its AI capabilities through additional GPU resources, sourcing images from providers and photographers, and aiming to double its team size by the end of 2024.

Previous investors include Kima Ventures, FJ Labs, Meta, and a host of angel investors, including notable figures like Yann LeCun and Zehan Wang, plus top executives from Hugging Face and Disney+. The company's valuation before this funding round is estimated to be between $500 million and $600 million.

This funding announcement coincides with the launch of Photoroom’s first foundational model specifically crafted for product photography, referred to as Photoroom Instant Diffusion, or Photoroom ID. This model has been engineered to excel in product photography, consistently ensuring a harmonious style across images sourced from various locations, creating a uniform aesthetic.

Matthieu Rouif, co-founder and CEO of Photoroom, shared, “The foundational model represents a pivotal advancement in enabling businesses to produce stunning product images without needing deep expertise in prompt crafting or photography. Our model is adept at product photography and is quickly responsive to user input and requirements.”
Possessing control over a bespoke model allows Photoroom’s machine learning experts to incorporate new research developments swiftly once they become available. Additionally,
the custom design of the AI model improves image generation speed, potentially boosting it by up to 40%. This improvement enables users to generate and refine their images considerably faster than with alternative visual AI models.
In addition, Photoroom has unveiled a suite of cutting-edge AI photo-editing tools that grant businesses greater creative autonomy over their product visuals. These new tools provide options for generating superior quality AI backgrounds, 'AI Images' for crafting tailored visuals, 'AI Upscale' for improving resolution, and an 'Image Editing API' crafted for business applications, among others.

Photoroom Revolutionizes Professional Image Creation with AI Photoroom Established in 2019, Photoroom provides AI-driven software that empowers users to create images without requiring extensive training. The platform boasts over 150 million worldwide downloads and has attracted businesses like Smartly, Printify, Faire, Bulgari, and Netflix.

Recently, the firm rolled out a foundational model specifically designed for small businesses, aimed at facilitating the production of high-quality product images. For businesses engaged in substantial image creation and editing, Photoroom has prioritized automating photo-editing processes for teams with its 'Image Editing API.' This tool is designed for flexible integration into nearly any system, allowing customers to weave Photoroom’s features into their workflows seamlessly.

The combination of the recent investment and the launch of the foundational AI model marks a significant step in Photoroom’s mission to innovate AI photo editing for businesses, cementing its status as a key player in the AI-powered editing tools market.

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