Pepsi is launching the ‘Pepsi Black Zero Sugar’ NFT collection on Polygon

Pepsi launches an NFT collection Named ‘Pepsi Black Zero Sugar,’ this collection consists of 20 digital collectibles minted on the innovative Polygon blockchain, thanks to the collaboration between Timea Balo and the PepsiCo India design squad.

This collection represents Pepsi’s commitment to engaging with a younger, tech-savvy audience. NFTs will soon be available on OpenSea, a leading NFT marketplace, with more details to come.

The NFT artworks are reimagined versions of the classic Pepsi Black 'Zero' branding, drawing inspiration from the brand’s core values such as sustainability, movement, creativity, and the dynamic nature of social media and gaming.

Official statement.

Participants in the #PepsiBlackeffect challenge, hosted on the social media platform Moj, will have the chance to win these Pepsi NFTs. Fans can join in using Pepsi Black lenses to showcase their unique 'SWAG' styles for a shot at these digital prizes. Winners will also receive Pepsi-branded memorabilia.

Tanu Sinha, the design director at PepsiCo India, comments on how Pepsi’s design approach has notably evolved in alignment with a more digitally connected and socially engaged world.

Pepsi Black Zero Sugar marks the company’s second foray into the NFT arena. NFT collection . In December 2021, Pepsi debuted its  Pepsi Mic Drop Genesis NFT collection This follows a previous release that featured 1,893 generative NFTs on the Ethereum blockchain, which revolved around a music theme and were free to mint.

On the flip side, Coca-Cola, Pepsi’s key competitor, has already explored NFTs. They kicked off with a special release to celebrate Pride Day, collaborating with South African designer Rich Mnisi. In July, Coca-Cola launched another collection to honor International Friendship Day. Furthermore, they joined forces with digital fashion platform DressX in September to unveil a distinctive range of virtual clothing. LGBTQIA+ NFT collection Stay informed about cryptocurrency distributions by checking our resources. released the Friendship NFT drop Budweiser Zero teams up with Dwyane Wade to unveil a new NFT collection. Cheetos announces a spooky Halloween-themed experience in Horizon Worlds. The highly-anticipated VR game Bonelab has finally hit the market.

Sony Entertainment Talent Ventures India (SETVI) partners with Ideographic and Theta Metachain to organize an exhibition. Airdrops Calendar .

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