

PersonalBrand Presence | 8 / 10 |
Authoritativeness | 5 / 10 |
Expertise | 7 / 10 |
Influence | 6 / 10 |
Overall Rating | 6 / 10 |
Currently based in Berlin, American composer and musician Holly Herndon has taken her musical talents abroad after achieving her doctorate at Stanford’s prestigious Center for Computer Research in Music and Acoustics. Her compositions largely rely on computers, featuring human vocals—including her own—and often involve the creation of custom instruments and vocal manipulations via Max/MSP. Her music, distributed through labels like 4AD and RVNG International, includes her third album, Proto, released on May 10, 2019.
Beyond her solo projects, Herndon has engaged in various collaborations, working with Chicago-based producer Jlin, the Dutch design studio Metahaven, and Iranian author Reza Negarestani, alongside her long-term collaborator Mathew Dryhurst. Their ventures are noteworthy for exploring innovative approaches to content creation.Web 3.0 , blockchain, andartificial intelligence Herndon and Dryhurst co-host a podcast titled 'Interdependence,' where they explore the fusion of technology and the arts alongside leading figures in these fields.
On May 15, Holly Herndon shared some insights for fellow musicians regarding adaptation in the face of AI advancements. She urged caution against outright relinquishing voice rights to generative AI programs, at least not without considerable thought. Herndon emphasized that artists should remain vigilant about signing contracts involving their vocal outputs in AI applications, as the technology's potential for misuse is far from fully understood.
Holly Herndon has delved into artificial intelligence projects like 'Holly+,' an AI-powered twin she developed with her partner Matt Dryhurst and 'Spawn,' an AI collaboration that played a role in the creation of her album Proto in 2019. Recently, she employed Holly+ to record a fresh rendition of Dolly Parton's classic 'Jolene.'
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Influence