Optiva Introduces an Innovative Generative AI-Driven BSS to Enhance Revenue Discovery Efforts
In Brief
With the introduction of its new BSS platform powered by generative AI, Optiva aims to assist companies in uncovering revenue potential, minimizing customer turnover, and optimizing tailored pricing approaches.
A software solution provider based in Canada Optiva has announced that their BSS platform now integrates generative AI technology to efficiently identify new, targeted revenue streams and lower the risk of customer churn.
Leveraging generative AI With full integration into Google Cloud’s BigQuery and Analytics, this BSS platform now supports hyper-personalized pricing, custom bundles, and expedited go-to-market strategies.
"In the fierce landscape of today's market, it's crucial for communication service providers (CSPs) to harness the power of generative AI along with real-time BSS insights to refine their offerings and attract customers,\" stated Matthew Halligan, Optiva's CTO. \"This technology is advancing quickly, and industry players have a limited window to capitalize on these capabilities and help propel the sector forward.\"
A recent study by McKinsey predicts that generative AI could add as much as $4.4 trillion to the global economy, particularly impacting customer service and marketing.
In light of this, Optiva has infused its platform with generative AI capabilities. Now, the Optiva BSS Platform taps into real-time analytics of customer behavior and market conditions to uncover potential revenue avenues and proactively offer market strategies. Communication service providers can utilize generative insights and automated settings within the BSS platform to accelerate the launch of new products and pricing structures. AI-based Super personalized service packages can be rapidly designed, configured, and upsold in real time.
Empowering Businesses Through the Insights of Generative AI
By conducting precise data analysis, generative AI enables targeted upsells, creative bundling strategies, and churn forecasts, all of which enhance customer retention. Furthermore,
the application of timely market insights and competitor evaluations optimizes pricing approaches, conserving precious time and boosting revenue generation for CSPs. generative AI This blend of generative AI with real-time market analytics resonates with the shifting expectations of both consumers and enterprises while simultaneously reducing operational expenditures. By offering a multi-tenant platform, these hubs equip new Mobile Virtual Network Operators (MVNOs) with a robust foundation to swiftly and effectively launch their operations. Utilizing GenAI-driven insights and real-time analytics, MVNOs are primed to gain a competitive edge from the outset.
Industry leaders eager to explore the possibilities of generative AI through Optiva's solutions are encouraged to connect with the team at MWC Barcelona, where they can learn about the numerous advantages that await their organizations.
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