OKX presents its fresh metaverse journey, 'Train Like Dias,' highlighted by the participation of Manchester City's football sensation, Rúben Dias.
In Brief
The partnership between OKX and football star Rúben Dias has birthed the ‘Train Like Dias’ metaverse training endeavor, designed to elevate fan engagement.
The OKX Collective serves as a vibrant metaverse space where fans can directly interact with leading Web3 innovations, while also gaining privileged insights into content featuring Manchester City athletes.
Recently, the cryptocurrency exchange OKX has launched a launched immersive training experience in the metaverse titled 'Train Like Dias,' coinciding with its OKX Collective initiative . This engaging initiative showcases Rúben Dias, a pivotal player for Manchester City since 2020 and also an ambassador for OKX.
Within the OKX Collective, fans have the chance to explore exclusive content from various Manchester City players including Alex Greenwood, Ilkay Gündoğan, and Jack Grealish, which has been available since July 2022.
With 'Train Like Dias,' OKX offers football enthusiasts the chance to experience some of Rúben Dias’ most impactful training routines right within the metaverse. This innovative player engagement reflects OKX’s dedication to exploring creative avenues for audience interaction while utilizing blockchain technology to enhance user experiences.
‘The metaverse allows us to share insights into my match preparations and how fans can refine their game too,’
Dias said.
Alongside exclusive training insights, the experience also includes music and NFTs. Participants in the metaverse can join contests and earn prizes like access to team training, tickets for matches, and other exclusive rewards.
By collaborating with Rúben Dias, OKX has tapped into the prowess of a rising football star who plays a vital role in Manchester City’s recent triumphs. This experience provides an unparalleled opportunity for fans to glean knowledge from the athletes themselves.
In the 2022/23 season, Manchester City Football Club named OKX as its official training kit partner. Various elite brands and sports icons have joined forces with OKX, including McLaren in Formula 1, the Tribeca Festival, Olympian snowboarder Scotty James, golfer Ian Poulter, and F1 racer Daniel Ricciardo.
Read more:
- Manchester City Football Club launches NFTs with Puma to celebrate a significant milestone.
- Manchester City Football Club collaborates with Gamee to kick off P2E gaming experiences.
- Football star Jack Grealish ventures into Gucci Town within the Roblox platform.
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