NYX Cosmetics has unveiled an NFT collection aimed at celebrating Pride Month.
NYX Cosmetics and People of Crypto Lab Joining forces to honor Pride Month, the two companies are set to launch a specialized NFT collection of avatars. The Sandbox In addition, they will establish a hub within the Metaverse.
People of Crypto Lab is a forward-thinking and inclusive hub that champions diversity within the Web3 space. Their goal is to create a 'metaversal blueprint for inclusion,' advocating for the advancement of marginalized groups, including black and brown women, members of the LGBTQIA+ community, individuals with disabilities, and people of color.
As a professional cosmetics brand, NYX is breaking barriers by becoming the first beauty company to venture into Web3. Their collaboration with People of Crypto aims to promote the idea that makeup transcends gender, creating avatars with diverse makeup styles that represent every identity embodied in the Progress Pride flag.
The NFT This exciting collection will include 8,430 unique avatars, each with a range of characteristics. These traits will cover everything from sexual orientation and gender identity to 36 different skin tones and various ethnic backgrounds, showcasing a variety of abilities and cultural identifiers, like wearing a hijab.
Akbar Hamid, the co-founder of POC Lab, stated, 'Having had to conceal my own identity, I aspire to contribute to building a Web3 environment that allows marginalized communities to feel seen and included. We take pride in partnering with NYX Cosmetics, which shares our vision.'
The minting of these avatars kicks off on June 17, and participants can access the Sandbox educational hub during 'Belonging Week,' beginning June 24.
NYX will generously donate all proceeds to the Los Angeles LGBT Center.
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