NVIDIA Unveils New GPUs, Tools, and Services to Simplify Generative AI Tasks
In Brief
NVIDIA has revealed its latest GeForce RTX SUPER desktop GPUs along with AI laptops and enhanced RTX-powered software aimed at streamlining generative AI processes.

NVIDIA The latest offerings include an impressive lineup of GeForce RTX SUPER desktop GPUs and AI laptops from leading brands, complemented by RTX-accelerated software and tools designed to enhance generative AI workloads. Notable features are TensorRT acceleration for converting text into images, AI-driven texture tools, and the groundbreaking DLSS 3 technology for gaming.
The announcement was made at CES 2024 Furthermore, the tech giant emphasizes the importance of advancing generative AI while ensuring user privacy and favoring localized data processing.
Jensen Huang, NVIDIA's founder and CEO, expressed, \"Generative AI represents the most crucial shift in computing history and will revolutionize every sector, notably gaming. With over 100 million RTX AI-enabled PCs and workstations globally, NVIDIA provides an extensive platform for developers and gamers to experience the transformative power of generative AI.\"
Among the standout features is the introduction of the GeForce RTX 40 SUPER Series graphics cards, which includes the GeForce RTX 4080 SUPER, 4070 Ti SUPER, and 4070 SUPER.
As stated by the company, these new GPUs are set to deliver improved AI efficiency, with the GeForce RTX 4080 SUPER processing AI video 1.5 times quicker and generating images 1.7 times faster than its predecessor, the GeForce RTX 3080 Ti GPU. The SUPER's Tensor Cores are capable of executing up to 836 trillion operations per second, enhancing performance in gaming, content development, and productivity. AI capabilities Moreover, top manufacturers like Acer, ASUS, Dell, HP, Lenovo, MSI, Razer, and Samsung are preparing to launch RTX AI laptops that will empower users with various generative AI functionalities. These innovative systems are scheduled to arrive on the market within this month.
NVIDIA’s Generative AI Tools and Software
The company is not solely focusing on hardware; it is also releasing a suite of new tools and software aimed at aiding developers. The AI Workbench will be a unified and user-friendly toolkit for AI creators, with beta access available later this month.
According to NVIDIA, this toolkit seeks to simplify the creation, testing, and customization of pre-trained models, enabling developers to achieve powerful performance reminiscent of PC-class systems, all while maintaining a manageable memory footprint.
Additionally, NVIDIA launched TensorRT-LLM (TRT-LLM), an open-source library intended to enhance and optimize inferencing for large language models (LLMs). This initiative allows AI to engage with comments, documents, and content, demonstrating the capabilities of local processing. generative AI The company plans to introduce a variety of generative AI applications and services, including NVIDIA RTX Remix—a framework for developing RTX remasters of classic games; NVIDIA ACE microservices, which feature speech and animation models driven by generative AI; and DLSS 3 with Frame Generation, which can potentially increase frame rates by up to four times compared to standard rendering techniques.
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Kumar is a seasoned Tech Journalist specializing in the fast-evolving intersections of AI/ML, marketing technology, and emerging sectors like cryptocurrency, blockchain, and NFTs. With over three years in the field, Kumar has honed a solid reputation for crafting compelling stories, conducting insightful interviews, and providing thorough analysis. Kumar excels at creating high-impact content, including articles, reports, and research pieces for major industry publications. Equipped with a unique blend of technical expertise and storytelling prowess, Kumar is adept at translating complex technological concepts into digestible and engaging narratives for a wide range of audiences.
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