RTFKT, known for its innovative approach to digital sneaker design, is gearing up for exciting collaborations in TV and movie productions.
In Brief
RTFKT has officially joined forces with CAA to broaden its intellectual property horizons into various narrative formats.
The studio is set to dive into film and television adaptations that revolve around its creative intellectual property.
In addition to their other ventures, RTFKT and CAA will be conducting webinars aimed at educating crypto and 3D artists on platforms such as Discord and Twitter Spaces.
According to reports, RTFKT, under Nike's ownership, has aligned with Creative Artists Agency to channel its intellectual property into the realms of cinema and television. Hollywood Reporter .
Alongside CAA, RTFKT plans to launch webinars and educational initiatives targeted at other artists focusing on cryptocurrency and 3D art, utilizing platforms like Discord and Twitter Spaces for outreach.
Founded in 2020 by Benoit Pagotto, Chris Le, and Steven Vasilev, RTFKT raised $8 million in seed funding in 2021, led by Andreessen Horowitz, which valued the studio at $33.3 million.
As the excitement surrounding NFTs and the metaverse surged, Nike quietly acquired RTFKT at the close of 2021, capitalizing on the escalating enthusiasm for digital assets and virtual realities.
Since joining Nike's family, RTFKT has collaborated with leading artists and major brands, launching a range of virtual clothing items. The studio is particularly recognized for its Clone X NFT series, created in collaboration with famed artist Takashi Murakami, featuring 20,000 unique avatars that can be utilized across various metaverse platforms, NFT games, and augmented reality experiences. To date, this collection has generated over $500,000 in secondary market sales. Zoom meetings In August of last year, holders of Clone X NFTs received exclusive benefits, including access to real-world RTFKT apparel, such as sneakers, hoodies, t-shirts, jackets, hats, socks, and various accessories.
Additionally, the studio has teamed up with Rimowa and Byredo to create virtual fragrance experiences for the metaverse.
Releases by RTFKT include Cryptokicks , the Genesis AR hoodie , and an AR helmet \"Our mission has always been to empower emerging creators, encouraging a future where talent and artistry blend cultures and technology in innovative ways,\" explained Pagotto in a recent statement. \"Collaborating with a top-tier team to explore new formats for our IP, particularly in film and television, while shaping the future of interactive storytelling, feels like a remarkable opportunity.\"
RTFKT is now among a roster of leading web3 initiatives, including Boss Beauties, Deadfellz, Cryptopunks, World of Women, and BAYC, which are also seeking talent representation. This partnership allows these projects to expand their intellectual properties beyond the web3 environment into various brand collaborations, media ventures, merchandise, and events.
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