Nike presents its innovative Footballverse along with NIKELAND and a partnership with RTFKT.
In Brief
Nike unveils its Footballverse and invites fans to engage in football experiences within the realms of Roblox and Zepeto.
In an exciting collaboration with RTFKT, the brand is set to launch 3,333 hybrid digital-physical jerseys.
The sportswear leader Nike has launched its Footballverse initiative, marking the beginning of several metaverse ventures.
The narrative of Nike FC’s metaverse kicks off with a secret research team in a Swiss lab, where they engage in lively discussions about the greatest football player ever, leading them to create a football-themed metaverse.
Within the Footballverse, fans can find legendary players like Cristiano Ronaldo, Ronaldinho, Alex Morgan, Kylian Mbappé, Carli Lloyd, CR Jr., Edgar Davids, Kevin De Bruyne, Leah Williamson, Phil Foden, Ronaldo Nazário, Virgil van Dijk, Sam Kerr, and Shane Kluivert.
The promotional video welcomes football enthusiasts to explore gameplay through NIKELAND in the Roblox universe. This virtual environment is packed with games, shops for avatar skins, and social interaction areas. As a bonus, players can develop sporting skills and design mini-games for their own playgrounds.
Beyond Roblox, Nike has also created a gaming environment on the South Korean metaverse platform, Zepeto.
Additionally, the brand has teamed up with the creative studio RTFKT to launch a special collection of 3,333 hybrid Footballverse jerseys. Interested participants can join the waitlist until November 21 for a chance to snag one of these unique jerseys for free.
Earlier this week, it's important to highlight that Nike launched its Web3 community platform named .SWOOSH. This innovative space allows users to collaboratively shape the future of the brand, participate in clothing design, engage in community activities, and much more. announced the launch Nike's NFT sales have skyrocketed to over $185 million, while Adidas trails behind with $10.9 million.
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In line with the Trust Project guidelines She holds a Master’s degree in Public Communications and is pursuing a second major in International Business Management. In her spare time, she enjoys photography and styling outfits. At just 13 years old, Valeria launched her first fashion blog, which sparked her passion for journalism and fashion.
