Nike teams up with EA Sports to bring .SWOOSH merchandise into upcoming game titles.

The partnership between Nike Virtual Studios and EA Sports is aimed at reshaping the way we experience virtual sports. Announced on June 1, this collaboration encourages both .SWOOSH and EA Sports enthusiasts to showcase their unique styles while engaging in gameplay.

The project promises a variety of immersive features, allowing users to customize items within the EA Sports universe. According to official statements, .SWOOSH virtual creations are expected to be integrated into future EA Sports projects. EA Sports is well-known for its popular series including Madden NFL and FIFA. Yet, the specific titles that will feature .SWOOSH have yet to be disclosed. press release Enthusiasts of the project are buzzing with excitement about the future of EA Sports as the two influential brands in sports and entertainment prepare to update the public in the coming months.

Andrea Hopelain, the Senior VP of Brand for EA SPORTS & Racing, expressed, \"At EA SPORTS, we're dedicated to shaping the next phase of sports fandom, and our latest partnership with Nike aligns perfectly with the realms of innovation, sport, and culture. By collaborating with .SWOOSH, we aim to put creativity and self-expression at the forefront for fans as they engage, compete, and celebrate their love for sports.\"

This initiative was launched by Nike back in November 2022 and is referred to as the ‘virtual home’ for Nike's digital creations. It offers Nike supporters the chance to play an active role in crafting next-gen phygital apparel and co-shaping the future of the brand. Members of the community can take part in both online and in-person events, gaining access to special releases, exclusive items, and unique content.

.SWOOSH is a web3-focused initiative launched As of now, Nike’s .SWOOSH platform is in a closed beta phase; however, interested individuals can become part of the initiative by signing up.

Trip Hawkins, the founder of Electronic Arts, has joined the Web3 gaming startup 'Games for a Living' as Chief Security Officer. swoosh.nike . 

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