Embracing the Metaverse, NFL Presents Saweetie's Super Bowl Concert on Roblox
In Brief
The NFL is hosting its very first virtual concert for the Super Bowl, showcasing the talent of Saweetie.
This complimentary concert is set to launch on February 10 in Rhythm City within the Roblox platform.
The National Football League (NFL) has announced the Saweetie Super Bowl Concert on Roblox This unique concert in the metaverse, presented by Warner Records and featuring Saweetie, will be an integral part of the Super Bowl LVII festivities.
The concert will unfold in an immersive virtual environment created by Warner Music Group on Roblox, where users can participate in a music-centric social role-play experience. During the event, Saweetie will deliver a family-oriented performance using motion capture technology, highlighting her hit songs, including 'Tap-In,' in celebration of the upcoming Super Bowl LVII. Rhythm City Scheduled for Saturday, February 4, this innovative NFL experience allows players to enjoy the excitement of owning an NFL team while honing vital financial and business skills, with assistance from Intuit, a global leader in financial technology.
The NFL will also introduce “Super NFL Tycoon” Super NFL Tycoon simulates a realistic business environment where players can draft their football team, build an 'Intuit Stadium,' and leverage Intuit's tools for managing cash flow, payroll, tax obligations, and customer acquisition. Attendees at the virtual concert will have the opportunity to seamlessly navigate between Super NFL Tycoon and Rhythm City via a specially designated portal. All experiences have been designed in partnership with Gamefam, a prominent gaming and content company within the metaverse.
‘Given that only a quarter of high school students have access to finance education, we're dedicated to finding forward-thinking methods to introduce more young individuals to financial literacy tools,’
Lara Balazs, Intuit’s Chief Marketing Officer and head of the Strategic Partner Group, stated.
She emphasized that “the metaverse serves as a suitable platform to engage younger audiences with essential financial principles in an entertaining and interactive way.”
The Saweetie Super Bowl Concert is scheduled for its premiere on February 10, at 7 PM ET / 4 PM PT, with replays occurring every hour until February 12. In addition to the concert, the NFL's initiative will feature a variety of digital merchandise available for purchase on the Roblox marketplace.
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In line with the Trust Project guidelines Agne is a journalist keenly focused on the most recent trends and advancements in the realms of the metaverse, AI, and Web3 for Metaverse Post. Her enthusiasm for storytelling has led her to engage in numerous interviews with industry experts, always in pursuit of compelling narratives. With a Bachelor’s degree in literature, Agne boasts a broad writing background encompassing various topics, including travel, art, and culture. She has also lent her editorial skills to an animal rights organization, raising awareness on animal welfare matters. Reach out to her at
