In Decentraland, Netflix has introduced an interactive experience based on The Gray Man.
In Decentraland, Netflix is hosting a recreated experience for The Gray Man to promote its eagerly anticipated action film starring Chris Evans and Ryan Gosling.
The Latin American branch of Netflix collaborated with the Decentraland Foundation and Electric Factory to produce a virtual journey based on the film's storyline. Decentraland Fans and gamers can engage in 'The Gray Man Metaverse Mission,' where participants race through a maze. The game's site outlines the challenge:
Your objective is to locate the fountain within the maze, retrieve a USB containing secret information, and then reach the hidden room to check your time and claim rewards.
Additionally, the game tests Success in the game will depend on the player's familiarity with the film, with winners having a chance to earn digital merchandise from the movie, such as Sierra Six's practical agent jacket, Miranda’s stylish bob hairstyle, and Lloyd's unique trash stance. Players will be able to customize their avatars' outfits to mirror the film's characters.
Diego Alvarez, a senior business developer at Electric Factory, stated, 'The potential that Web3 unlocks for the entertainment sector is immense, particularly regarding engaging storytelling and connecting with audiences.'
Recently, the Decentraland Metaverse has joined forces with Transak payment service and Metaverse Architects studio to introduce the first ATM in the virtual world.
Moreover, the platform hosted the first-ever Metaverse Fashion Week collaborate for a March showcase that included renowned brands like Dolce & Gabbana and Tommy Hilfiger, among others.
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