Nestlé Introduces ‘Cereals Metaclub’ in the Metaverse

Continuing its web3 strategy, Nestlé is entering the virtual realm with the unveiling of 'Cereals Metaclub' on Decentraland, a platform renowned for its digital gaming experiences.

The Nestlé Cereals Metaclub provides users with a virtual breakfast adventure that highlights vital issues such as sustainability, featuring eco-focused online challenges and opportunities to earn while playing.

The Decentraland venue showcases ten distinct virtual attractions, including the Anghami Lab Rooftop—a vibrant space where visitors can groove. Anghami, a platform devoted to Arabic music, offers a vast assortment of playlists across genres such as 'Arabic Indie,' 'Dance Arabia,' and 'Egyptian Oldies,' alongside international tracks. This initiative collaborates with Nestlé, allowing players in the Cereals Metaclub to win special Anghami Plus subscriptions.

But that's not all—participants will also have a chance to acquire or purchase limited-edition wearable NFTs. The process is already in motion. live in the Decentraland.

Importantly, all profits generated from the sales of these NFT wearables will be diverted to support a global non-governmental organization aimed at forest preservation, enhancing the livelihoods of farmers and forest residents, and safeguarding their human rights. Rainforest Alliance \"Nestlé Cereals Metaclub provides an innovative avenue to resonate with younger consumers, educating them on sustainability while guiding them through a comprehensive brand experience,\" stated Bahaa Boulmona, Brand Manager of Cereal Partners Worldwide (a partnership between Nestlé and General Mills) in the Middle East & North Africa.

Decentraland is home to numerous virtual experiences from traditional brands as well. Earlier this year, the pet food brand Pedigree launched its own initiative, the 'Fosterverse,' a metaverse project designed to raise awareness about pets in need of rescue.

Decentraland is set to host its third annual Metaverse Art Week. launched Pedigree makes its mark in Decentraland: now you can adopt virtual dogs in the metaverse.

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• Valeria works as a reporter for Metaverse Post, focusing on topics like fundraising, AI, the metaverse, digital fashion, NFTs, and various web3 initiatives.
• Valeria holds a Master’s in Public Communications and is pursuing a second major in International Business Management. In her leisure time, she enjoys photography and fashion styling. She first dipped her toes into blogging at the age of 13, creating a fashion-centric blog that ignited her passion for journalism and style.