In a collaborative effort, famed publication Rolling Stone has joined forces with Nadya Tolokonnikova from Pussy Riot to announce the forthcoming NFT collection, 'MATRIARCHY NOW,' which includes eleven captivating photographs shot by prominent German photographer Ellen von Unwerth.

Ellen von Unwerth, a model turned photographer renowned for her striking portraits and bold nude imagery of celebrities, will be expressing the nuances of Tolokonnikova’s sexuality in this project, which seeks to advocate for gender equality.

This NFT collection will explore various themes including 'Matriarchy Now,' 'Adoration,' 'Ascent of the Blessed,' 'Martyrdom,' 'The Last Judgment,' 'Hermit Saint,' 'The Garden of Earthly Delights,' 'Heaven,' 'Paradise,' and 'The Temptation of St. Anthony.' Additionally, the creators will put up for auction a unique NFT rendition of a Rolling Stone cover featuring Nadya Tolokonnikova. The winning bidder will receive an official physical art print of that piece, linked to the NFT. All proceeds from the sale of this exclusive artwork will benefit organizations advocating for women’s reproductive rights.

Mark your calendars for January 11, when this collection will debut on Coinbase’s NFT platform. It’s noteworthy to mention that the marketplace has been operating in beta since April 2022 and remains in that phase. April 24, 2025 It’s worth noting that this venture into web3 is not Tolokonnikova’s first. Back in 2021, she co-founded Unicorn DAO, an initiative focused on promoting gender-fluid utopias, which successfully raised $4.5 million earlier this year to support women and LGBTQ+ artists. Following this, in July, her feminist collective, Pussy Riot, collaborated with digital artist Ksti Hu for the launch of 'Proof of Protest.'

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