Muse will offer NFT variations of their upcoming album, 'Will of the People'.
The iconic British band Muse is set to release their ninth studio album, 'Will of the People,' as NFTs. This release marks a significant milestone as it will become the first album in the NFT format to chart in both the UK and Australia.
The band opted for an environmentally friendly music NFT platform for their album's launch. Serenade This marketplace has already collaborated with artists such as The Kooks, Ahren Stringer, Gary Powell, among others.
The “ Will of the People The NFTs are expected to sell for £20, which is around $24.50. These unique tokens will feature a downloadable version of the album, high-quality FLAC files, and the digital signatures of the band members. However, they are limiting production to just 1,000 NFT copies globally.
The team behind 'Will of the People,' including Muse, Warner Music, and Universal Music Publishing, will collectively earn a 15% creator fee with every resale of the NFTs.
Purchasing these NFTs won’t require fans to have cryptocurrency wallets. Serenade will automatically create a wallet for each buyer and transfer the NFTs into it after each transaction, but customers have the option to utilize their existing wallets.
It’s interesting to note that Muse has been involved in Web3 initiatives previously, like their collaboration with the blockchain platform CryptoKitties in 2020 to create digital collectibles.
Sebastian Simone, the VP of audience and strategy at Warner Records in the UK, remarked, 'The band has consistently been at the forefront of technological advancement in their artistry and creativity.'
The album is scheduled for release on August 26. Fans are encouraged to sign up for the Serenade mailing list to express their interest.
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