MUA DAO Accelerates Web3 Metaverse Adoption through Strategic Partnerships with Established Web2 Companies

Projections indicate the global metaverse sector could exceed USD 1.3 trillion by the year 2030, rising from approximately USD 68.49 billion in 2022, based on recent studies. report Furthermore, there's a remarkable uptick in interest surrounding Web3 and the metaverse across diverse industries such as real estate, aviation, energy, consumer goods, governmental agencies, and financial institutions.

Nevertheless, creating a seamless bridge between conventional internet (Web2) and the nascent digital ecosystem requires a robust infrastructure that facilitates the entry of businesses into the Metaverse. Web3 MUA DAO aspires to be a vital contributor in this transformative journey.

"MUA's Metaverse Middleware Infrastructure – MUAverse – provides a holistic solution for businesses seeking to build, manage, and utilize digital assets across various metaverse platforms,\" stated MUA DAO's founder, Michelle Han, in her conversation with Metaverse Post.

The essential features of this platform include the MUA Super Editor for straightforward asset creation, the Cloudverse Solution designed for large-scale metaverse expansion, the MUA Boarding Pass System, and the MUAverse MetaDex for NFT exchanges.

On top of that, the introduction of the EIP4242 standard is set to boost compatibility of 3D NFT tokens across multiple platforms.

Facilitating the Transition of Traditional Internet Companies into the Metaverse metaverses and environments.

In a recent initiative, MUA partnered with Alibaba Cloud to unveil Cloudverse, a platform empowering enterprises for swift entry into the metaverse via the MUAverse framework. This initiative tackles existing hurdles and the steep expenses often endured by Web2 firms transitioning to Web3. MUA DAO is recognized as the exclusive metaverse supplier for this initiative.

"Cloudverse will be launched and managed on Molecule, a metaverse platform engineered by MUA DAO utilizing Avalanche’s C-chain technology. Molecule is a part of MUAverse, a decentralized metaverse platform that supports various engineering conditions and blockchain protocols,\" added Michelle Han from MUA DAO in her remarks to Metaverse Post.

"Equipped with an AI-enhanced interactive engine, MUAverse caters to different metaverse platforms. Our comprehensive metaverse services enable businesses to step into the metaverse swiftly and cost-effectively, facilitating the creation and dissemination of virtual assets and applications,\" she elaborated.

Collaborative Ventures Involving Alibaba, the Hong Kong Government, and Ant Group

In September 2023, the InvestHK agency from the Hong Kong government officially became part of Cloudverse. In November, MUA was appointed the official supplier for the 2023 Hong Kong FinTech Week, creating the 'HKFTW2023' initiative.

"This collaboration serves as an exemplary model on a worldwide scale, demonstrating the economic potential and practical uses of metaverse technologies,\" stated Michelle Han. \"With the involvement of government agencies within metaverse platforms, trust and credibility in these technologies may increase, encouraging more governmental organizations to explore similar collaborations. This could lay the groundwork for developing customized metaverse solutions tailored to public services, urban development, virtual events, and various government functions.\" metaverse space .

Recently, MUA also forged a partnership with Ant Group’s industry-leading payment service, GCash, to facilitate Real World Asset (RWA) integration via partnerships with over 500 prominent milk tea shops in the Philippines. This encourages efficient on-chain payment experiences paired with off-chain interactions in the metaverse.

Moreover, the strategic approach aims to build an intuitive user interface, streamline wallet creation, and provide educational tools to transition Web2 users into this new realm.

To draw in numerous Web2 participants, the focus is on making digital assets more approachable, widening the user community, and boosting engagement within the metaverse. NFTs and digital asset management.

According to Han, MUA's middleware fundamentally simplifies the process for traditional businesses to enter the metaverse by providing an accessible interface and minimizing technical hurdles.

Experiments With the Crypto World

"MUA's middleware acts as a conduit between established companies and the crypto metaverse, ensuring a user-friendly gateway for these businesses to interact with blockchain technology and digital assets,\" Michelle Han explained. \"By simplifying the technical challenges posed by the crypto domain, we lower the entry barriers for traditional firms, making the exploration and adoption of metaverse solutions more viable.\" crypto Furthermore, the integration process's efficiency and comprehensive support reduce hesitance in decision-making, facilitating exploration and adoption of metaverse innovations by businesses.

"In addition to MUA's collaborations, exciting ventures like the launch of Web3 wallets by other players and the upcoming loyalty program by Apot with the Lotte Group highlight the increasing convergence of the physical and digital realms, supporting the incorporation of Web2 Real World Assets (RWA) into the Web3 ecosystem,\" she remarked.

"All of this embodies a broader acceptance of digital assets into daily consumer experiences. This evolving trend not only makes digital assets more accessible to a wider demographic, particularly Gen Z consumers, but it also encourages a smoother transition toward recognizing digital ownership and engaging with NFTs across various facets of life,\" Michelle Han conveyed to Metaverse Post. Alibaba As real-world entities become tokenized and assimilated, they help shape a vibrant and interconnected digital economy, increasingly blurring the distinctions between tangible and virtual assets in the burgeoning metaverse.

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Kumar is a seasoned Tech Journalist with expertise in the rapidly evolving interactions of AI/ML, marketing technology, and emerging domains like cryptocurrency, blockchain, and NFTs. With over three years in the industry, Kumar has built a solid reputation for crafting captivating narratives, engaging in meaningful interviews, and providing thorough insights. His skills include producing impactful content—articles, reports, and research contributions for major industry platforms. Equipped with a unique blend of technical acumen and storytelling prowess, Kumar excels in simplifying complex technological concepts for diverse audiences in an accessible and engaging way. Polygon Blum Commemorates One-Year Milestone with ‘Best GameFi App’ and ‘Best Trading App’ Accolades at Blockchain Forum 2025

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