The VMAs have made headlines by adding a new award for outstanding performances in the metaverse.
The VMAs have officially introduced a new award category, the 'Best Metaverse Performance,' exciting fans and artists alike.
This year's contenders for the Metaverse award feature a remarkable lineup, including BLACKPINK, Ariana Grande, BTS, Twenty One Pilots, Charli XCX, and Justin Bieber.
The artists nominated each engaged with different metaverse platforms. For instance, Ariana Grande showcased her talents in Fortnite while Justin Bieber took the stage on the innovative platform Wave. Meanwhile, Twenty One Pilots and Charli XCX performed in the vibrant world of Roblox, BTS entertained fans with a lively performance in Minecraft, and BLACKPINK has been actively hosting their 'Virtual' concerts on PUBG Mobile. BLACKPINK is making waves with their innovative in-game concerts on PUBG Mobile. .
An MTV representative expressed, 'We recognized the chance to celebrate exceptional and impactful performances within these digital spaces. This inspired us to introduce the 'Best Metaverse Performance' category this year.'
With technology evolving rapidly, many musicians are embracing performances and audiovisual experiences in the metaverse. Notably, in 2022, numerous high-profile artists launched music videos themed around the metaverse and NFTs. Snoop Dogg collaborated with The Sandbox to create a unique metaverse experience in April, and in June, he paired up with Eminem for a project linked to The Bored Ape Yacht Club NFT collection. first Metaverse video Though it seems like a modern trend, the concept isn't entirely new; Travis Scott famously performed in Fortnite back in 2020, drawing an astounding 12 million fans worldwide. release a video The K-pop sensation BLACKPINK is set to deliver the first-ever in-game virtual concert through PUBG Mobile.
Decentraland's DAO has granted $1 million to Decentral Games to promote innovative projects in the metaverse.
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In line with the Trust Project guidelines Holding a Master's in Public Communications, Valeria is also pursuing a second Major in International Business Management. In her spare time, she enjoys photography and fashion styling. Her journey in journalism began at 13 with a fashion blog that sparked her passion for storytelling and aesthetics.
