Top Microsoft Official Flags Deepfakes as Major Issue in AI Arena

Microsoft's President Brad Smith has raised expressed trepidations about artificial intelligence's advancements, particularly stressing the threats posed by deepfakes—manipulative content that can mislead viewers. While speaking in Washington regarding AI regulations, he highlighted the urgent need for systems that assist individuals in discerning between authentic content and AI-generated material, especially in contexts where malicious objectives might be involved.

"We must tackle the challenges posed by deepfakes. Specifically, we should address concerns about foreign cyber influence operations, especially those already being executed by nations like Russia, China, and Iran,\"

he said.

As reported by Reuters, Smith has pushed for a licensing framework for critical AI applications, enforcing responsibilities aimed at safeguarding physical security, cybersecurity, and national safety. He also mentioned the necessity for updated export controls to prevent the illicit appropriation or misuse of AI models that could breach the nation's export restrictions.

In his discourse, Smith insisted that individuals must bear responsibility for any problems stemming from AI utilization. He implored lawmakers to introduce protective measures ensuring that humans retain oversight over AI technologies that manage essential infrastructures like electrical systems and water supplies. Additionally, he advocated for a structure akin to the 'Know Your Customer' principle, which would require powerful AI model developers to monitor their technology's use and maintain transparency with the public regarding AI-generated content, enabling the detection of altered videos.

AI regulation is a hot topic globally. Just recently, OpenAI's CEO Sam Altman appeared before the U.S. Senate, stressing the critical nature of regulating AI. He expressed the company's readiness to collaborate with lawmakers in finding a middle ground between ensuring safety and maximizing the benefits of AI technology. However, Altman has indicated that OpenAI might withdraw from the European market if regulations demanding the disclosure of copyrighted materials used in AI systems are enforced. testified Kendrick Lamar has just released a music video utilizing deepfake technology. doesn’t support the EU AI Act Fresh 'Drake-Inspired' AI Tracks Emerge on YouTube After UMG Takes Down the Rapper's Originals

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• Agne is a journalist focused on the latest happenings and innovations within the metaverse, AI, and Web3 sectors for the Metaverse Post. Her enthusiasm for storytelling has prompted her to conduct a variety of interviews with specialists in these domains, as she continuously seeks intriguing and engaging narratives. Agne holds a Bachelor's degree in literature and brings a wealth of experience in writing across diverse subjects, including travel, art, and culture. Additionally, she has volunteered as an editor for an animal rights organization, where she played a role in raising awareness regarding animal welfare issues. You can reach her at