MEXC Experiences a Remarkable 170% Increase in Trading Volume During Zero-Fee Initiative

MEXC As a prominent global cryptocurrency exchange, MEXC has reported a significant uptick in trading activity following the launch of its Zero-Fee Trading Campaign for Q1 2025. This program aimed to eliminate fees for certain futures trading pairs while enhancing user engagement and fostering significant growth across key platform metrics.

Throughout the initial quarter of the year, the platform recorded a 17.8% rise in monthly active traders alongside a staggering 170.2% increase in trading volume, largely fueled by the introduction of popular trading pairs like SOL/USDT , HYPE/USDT , and S/USDT . These listings aligned well with user preferences and current market trends, further solidifying MEXC’s standing as a frontrunner in terms of exchange performance and liquidity.

Top Trading Pairs: SOL/USDT and ADA/USDT

The trading pairs that garnered the most action during the campaign included SOL/USDT, along with DOGE/USDT , ADA/USDT , TRUMPOFFICIAL/USDT and SUI/USDT .

SOL/USDT achieved a remarkable increase of 185.62% in trading volume, making up 19% of the total futures trading volume and emerging as the quarter's top trading pair. Meanwhile, ADA/USDT showcased impressive growth with a staggering 369.44% rise in trading volume and a 393.05% increase in daily average shares, underscoring how removing fees can ignite interest in promising assets.

Market Share Expansion: Leading the Charge in Vital Trading Pairs

In terms of market share growth, AIXBT/USDT led the charts with a massive 331% rise, while DOGE/USDT and SOL/USDT followed closely with increases of 283% and 209%, respectively. Notably, both DOGE/USDT and SOL/USDT captured the highest market shares in their respective segments on CoinMarketCap, standing at 30.5% and 30.3% respectively. ADA/USDT secured a 20.6% market share, taking the second position in its category, while HYPE/USDT marked a 165% increase in market share.

• AIXBT/USDT (+331%)
• DOGE/USDT (+283%)
• SOL/USDT (+209%)
• ADA/USDT (+186%)
• HYPE/USDT (+165%)

A Milestone in Campaign Effectiveness and Exchange Dominance

In Q1 2025, the Zero Trading Fee Campaign established MEXC as a key player in driving market volume and activity for both established and emerging tokens. By removing fees on popular trading pairs, MEXC attracted broader trader participation and improved liquidity.

The success of this campaign can be attributed to its perfect timing, well-chosen trading pairs, and a transparent, simplified fee structure—rather than relying on traditional incentives or extensive marketing. These outcomes suggest that even small changes to fee structures can have a significant impact on user engagement and trading dynamics.

MEXC is committed to assessing the success of the initiative and is eager to explore additional avenues for enhancing user experience in the following quarters.

About MEXC

Founded in 2018, MEXC strives to be “Your Easiest Way to Crypto.” With a user base of over 36 million across more than 170 countries, MEXC is recognized for its diverse range of trending tokens, frequent airdrops, and minimal trading fees. The platform caters to both novice traders and seasoned investors, offering them secure and efficient access to digital assets. MEXC places high importance on simplicity and innovation, making crypto trading more intuitive and rewarding.

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