The report from MEXC Exchange indicates that certain months see a staggering 35% of new users signing up due to airdrops, showcasing their potential as powerful marketing tools that also enhance financial access, especially in regions like CIS and Southeast Asia.

A report released by MEXC MEXC, a renowned global cryptocurrency exchange, indicates that airdrop efforts account for about one-third of new users during peak times. These statistics highlight how airdrops can serve as effective marketing tactics for crypto projects seeking to engage new users. The report The findings also shed light on significant ongoing changes within the industry in various regions, as well as the fluctuating motivations behind user participation in these airdrop campaigns.

Key Takeaways:

• Airdrops reach peak user acquisition rates of up to 35% in certain months, showcasing their growing impact.
• User engagement is shaped by their responses to airdrop campaigns, driven by greater mobile usage and the incorporation of gamification into the experience.
• Approximately 76% of participants who join through airdrop initiatives continue to use the platform , with 18% becoming regular traders and 58% participating in trades sporadically.
• In the CIS region, airdrop participation is at the forefront, with a notable 67% engagement, followed by Southeast Asia at 51% and South Asia trailing at 32%.
• Airdrops are morphing into tools for financial inclusion, while still serving as powerful marketing tactics.

MEXC studied user interactions during airdrop events and noted a marked transformation in the demographics of participants. Previously, regions with limited banking access were the primary sources of airdrop users, but the latest insights reveal that new onboarding channels are changing this pattern. Gaming elements and 'Tap-to-Earn' mobile applications within platforms like Telegram are becoming pivotal in attracting inexperienced users to crypto. For example, games such as Hamster Kombat have captivated over 70 million users, with other standout titles including Notcoin and Yescoin.

Research findings illustrate that users who received their first airdrop tokens display varied levels of ongoing engagement with the crypto space. Around 18% have maintained active trading behavior and explored further crypto-related services, while 58% engage in occasional trading, and 24% are one-time users who withdraw their assets without further activity. The active traders typically demonstrate a daily trading volume exceeding $58,000, with some extraordinary instances reaching as high as $31 million.

Breaking down the user origins from airdrop campaigns reveals the CIS region prominently leading with 67% of participants, followed by Southeast Asia at 51% and South Asia at 32%. This analysis aligns with the limited banking access in these areas, correlating with Chainalysis data that identifies India, Vietnam, and the Philippines as Asian nations with the highest crypto adoption rates, mainly due to restricted banking services and rapid internet access expansion in rural locales.

The restricted financial inclusivity in these nations within the global banking framework opens the door for cryptocurrencies to provide alternative payment methods both internationally and locally. Users engaged in airdrops are often seen converting their tokens into fiat currency or applying them for personal expenditures. Leading the way in this area are Pakistan and the Philippines. 

MEXC's report emphasizes the evolving importance of airdrops in the crypto arena, illustrating how they are transitioning from mere marketing initiatives into valuable commitment tools for user engagement. The capability to draw in 35% of new registrations through airdrops in key regions like the CIS and Southeast Asia serves as a compelling argument for this approach in enhancing the growth and maturity of the crypto market.

About MEXC

Established in 2018, MEXC endeavors to be your streamlined gateway to the world of cryptocurrency. With over 36 million users across more than 170 nations, MEXC is distinguished for its vast array of popular tokens, daily airdrop opportunities, and competitive trading fees. Our user-centric platform is tailored for both newcomers and seasoned traders, facilitating safe and efficient access to digital assets. At MEXC, we prioritize innovation and simplicity to make crypto trading not just accessible, but also rewarding.

For more information, visit: MEXC Official Website X   Telegram How to Sign Up on MEXC

For all media inquiries, feel free to reach out to Lucia Hu, the PR Manager at MEXC:

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