MEXC Ranks as a Leading Centralized Exchange with Monthly Inflows of $1.79 Billion, Fueled by Cutting-Edge Strategies
In Brief
Over the course of the past week, MEXC has secured a net inflow of $77.5 million, positioning itself uniquely as one of the few prominent centralized exchanges that is gaining traction even during a significant market dip.
MEXC According to DeFiLlama, MEXC has successfully attracted a net inflow of $77.5 million within the last week, marking it as one of the significant centralized exchanges that has managed to gain positive traction during this wider market decline. The total monthly net inflow for the exchange has reached an impressive $1.79 billion, showcasing a 12.4% increase compared to the previous month and highlighting its strong performance amidst a generally apprehensive market sentiment.
Data from DeFiLlama positions MEXC among the top three platforms for monthly inflows, reporting $84.25 million just in April and indicating a total value locked (TVL) of $2.8 billion as of April 9, 2025. This trend underscores MEXC’s growing reputation and its capability to attract liquidity, even amidst ongoing fluctuations in the market.
| Exchange | 7-Day Net Inflow | 30-Day Net Inflow |
| Binance | +$888 million | +$3.7 billion |
| Bybit | +$564.9 million | +$3.2 billion |
| MEXC | +$77.5 million | +$1.79 billion |
| Kucoin | −$40 million | −$893.5 million |
| HTX | +$402.1 million | +$464.9 million |
Inflow Patterns from Leading Centralized Exchanges (Source: https://defillama.com/cexs)
MEXC's remarkable performance in recent weeks can be linked to its strategic emphasis on trading initiatives and the development of its ecosystem. The following elements have played a crucial role in its success:
- Innovative Campaigns: MEXC’s introduction of its \"Zero Trading Fee\" campaign has substantially increased both trading volumes and user participation.
- Focus on BNB Chain Ecosystem: By strategically targeting tokens related to the CZ/BNB Chain, along with heightened returns and trading volumes from popular tokens, MEXC successfully attracted a surge in user deposits.
- Pioneering High-Potential Tokens: As the first exchange to list CZ/BNB Chain-related tokens like MUBARAK, MEXC created avenues for affordable entry points and substantial returns, pulling in significant user investments.
- DE+ Launch: The debut of DEX+, a hybrid trading platform that merges centralized and decentralized features, has reduced barriers for on-chain trading, thereby boosting MEXC’s appeal among users and increasing inflows.
- Zero Trading Fee Campaign Drives Trading Volume Upwards
During its March Zero Trading Fee As part of this initiative, MEXC introduced new trading pairs like SOL/USDT, HYPE/USDT, and S/USDT, leading to a remarkable 17.8% increase in the number of traders month-over-month, as well as a staggering 170.2% rise in overall trading volume. Specifically, the SOL/USDT pair exhibited a massive 185.62% increase in trading volume, contributing to 19.0% of MEXC’s overall futures volume—a growth rate of 189.69%—making it the most notable trading pair of the quarter. Meanwhile, ADA/USDT saw trading volume spike by 369.44%, while its share of daily futures trading surged by 393.05%. Trading volumes for DOGE/USDT and SUI/USDT also saw impressive increases of 82.87% and 70.84%, respectively.
MEXC’s strategy of zero trading fees has also notably elevated its market share. The trading pairs AIXBT/USDT, DOGE/USDT, and SOL/USDT led the charge, witnessing increases of 331%, 283%, and 209% in market share. In fact, DOGE/USDT and SOL/USDT claimed significant portions of the market, achieving shares of 30.5% and 30.3%, respectively, topping similar pairs on CoinMarketCap (CMC). Additionally, ADA/USDT nabbed the second spot with a market share of 20.6%. These statistics indicate that the zero trading fee initiative has successfully sparked user interest, channeling substantial funds into the platform.
- Strategic Emphasis on BNB Chain Ecosystem Energizes Trending Token Trades
Over the past month, the BNB Chain ecosystem has become a hotspot for on-chain assets, and MEXC’s focused strategy in this area has bore fruit. March data reveals that tokens from the BNB Chain ecosystem represented 50.8% of new trading users in spot markets, showcasing a 30.1% increase month-over-month, while their proportion of trading volume skyrocketed to 56.6%, marking a 63.5% growth over the same period. This dynamic made the BNB Chain ecosystem a pivotal force in the trading surge of March.
The top five tokens within the BNB Chain ecosystem generated an astounding average return of 3,760%, creating enticing profit prospects while inciting a trading frenzy. Notable tokens like MUBARAK , BUBB , and TUT surged with returns of 10,900%, 4,168%, and 2,000%, respectively, thus contributing 17%, 4%, and 7% to new trading volume. MUBARAKAH and BMT also performed admirably, accounting for 4% and 3% of trading volume, respectively. The vigorous trading activities within the BNB Chain ecosystem played a crucial role in drawing in user investments, injecting essential energy into MEXC’s growth.
- Pioneering Token Launches Establish MEXC as a Preferred Platform for Affordable Entry
MEXC showcased its industry-leading capabilities in launching CZ concept tokens. On March 14, 2025, at precisely 12:35:00 (UTC+8), MEXC became the trailblazer in listing MUBARAK, beating all competing platforms. Within the first 24 hours of its launch, MUBARAK experienced a staggering rise of 1,377.5%, reaching a peak value of $0.22—equivalent to a jaw-dropping increase of 10,900% from its initial listing price. By March 18, MUBARAK’s average daily trading volume had seen an elevation of 197% in comparison to March 15–16, with the number of active traders growing by 76% month-over-month, clearly reflecting continued user enthusiasm.
- DEX+ Initiative Enhances User Experience and Attracts Funds Through Innovative Approaches
In March, MEXC unveiled DEX+, a hybrid trading platform that allows users to engage in decentralized trading seamlessly via the MEXC app or website, providing access to a diverse array of on-chain assets. At present, DEX+ supports more than 15,000 tokens from the Solana and BNB Chain ecosystems, thus encompassing a vast variety of on-chain assets. This innovative setup not only enhances convenience for traders but also bolsters MEXC’s attractiveness to users interested in on-chain trading, leading to increased inflows.
Conclusion
With an astounding $1.79 billion in fund inflows over the previous month alongside a 63.9% efficiency in fund acquisition, MEXC has proven its competitive edge on the global cryptocurrency exchange landscape. Whether it's through its zero trading fee initiatives designed to amplify trading activities, its targeted focus on the BNB Chain ecosystem, its early-bird advantage in unveiling promising tokens, or the innovative DEX+ platform, MEXC has embraced creativity to stimulate rapid fund inflows. Looking forward, as the crypto landscape evolves, MEXC is well-prepared to attract a larger global audience and fortify its market position by enhancing user experiences and expanding its market footprint.
About MEXC
Founded in 2018, MEXC aims to be \"Your Easiest Way to Crypto.\" The platform serves over 36 million users across more than 170 countries and is celebrated for its wide range of trending tokens, daily airdrop prospects, and low trading costs. The user-friendly interface is designed to cater to both novice traders and seasoned investors, offering secure and efficient access to digital assets. MEXC emphasizes simplicity and innovation, making cryptocurrency trading more approachable and rewarding.
MEXC Official Website ｜ X ｜ Telegram ｜ How to Sign Up on MEXC
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