On March 28, Metaverse Fashion Week will commence and will be hosted in platforms such as Decentraland, Spatial, and OVER.
In Brief
Mark your calendars! From March 28 to March 31, Metaverse Fashion Week 2023 will unfold across popular metaverse platforms, including Decentraland, Spatial, and OVER.
There will also be a unique hybrid fashion show that combines augmented reality elements, hosted by OVER in the heart of Milan.
As the Metaverse Fashion Week approaches, brands are gearing up to unveil their fashion lines on digital stages across various platforms like Decentraland, Spatial, and OVER. Alongside the runway shows, attendees can engage with interactive experiences, including the chance to try on virtual outfits, purchase digital skins, and explore AI-generated designs.
Notable brands participating in this year's event include esteemed names such as Dolce & Gabbana, Tommy Hilfiger, Vogue Singapore, COACH, Adidas, DKNY, Monnier Paris, and DUNDAS.
This year's theme for Metaverse Fashion Week is 'Future Heritage,' a concept aimed at bridging traditional fashion elements with cutting-edge innovations while showcasing a blend of unique styles across various metaverse environments.
Even though Decentraland will host most of the events, some brands have chosen platforms like Spatial and OVER to exhibit their creations.
OVER serves as an augmented reality metaverse platform that empowers creators to share their work, maintain ownership, and earn rewards. Companies and artists including Pinko, Balmain, Ecoolska, XR Couture, Polygon, Ilona Song Fashion House, Vogue Singapore, and Pet Liger are all collaborating with OVER for this season's Metaverse Fashion Week.
On March 31, a special event will unfold in Milan, the global epicenter of fashion, featuring a virtual runway where digital avatars will showcase collections from both emerging and established designers. For example, Space Runners will present their latest collaboration with Balmain, featuring the 'Unicorn' sneaker collection.
The event is supported by the Municipality of Milan and will feature a panel discussion with representatives from Marangoni, the Municipality, Polygon, and PwC Italy.
"Fashion was one of the pioneer industries to recognize the immense possibilities offered by the metaverse and Web3. This realm opens up numerous avenues for fashion, impacting everything from design to retail. OVER enhances this potential by blending the virtual and physical spaces through Augmented Reality, creating substantial opportunities for brands and retailers to connect with consumers anytime, anywhere,\" remarked Davide Cuttini, CEO and Co-Founder of OVER.
During New York Fashion Week, Tommy Hilfiger is unveiling a dedicated area within Roblox to enhance the user experience.
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Disclaimer
In line with the Trust Project guidelines Valeria works as a reporter for Metaverse Post, concentrating on topics like fundraising, artificial intelligence, the metaverse, digital fashion, NFTs, and all things related to web3.
