Focusing on what consumers truly desire is crucial for businesses in the Metaverse, as highlighted in Accenture's recent findings.

The Metaverse acts as a mechanism for improving the quality of everyday life for both consumers and enterprises, with predictions indicating it will generate a massive $1 trillion in commerce. commerce opportunity  by 2025. Research company Accenture has  released a report In preparation for CES 2023, insights were shared regarding the factors driving mainstream adoption of the Metaverse and consumer expectations from this evolving technology.

Accenture's survey, conducted among 9,156 adults over 18 across Brazil, India, Japan, China, the UK, and the US, revealed that more than half (55%) of the participants are eager to become active users of the Metaverse.

Research indicates that while 59% of respondents are primarily interested in the Metaverse, only a mere 4% believe it is limited to gaming pursuits. metaverse gaming Consumers are inclined to see the Metaverse woven into the fabric of their daily life, improving task completion and boosting productivity. One user expressed, \"I hope the Metaverse can streamline tasks like paying bills, learning to cook, or connecting with mental health experts.\"

Functionality is more important than appearance to consumers

Shoppers prioritize straightforward, practical solutions that enhance their routines rather than getting caught up in complex technological features that may not serve their needs.

Survey participants emphasized the importance of user-friendly interfaces (70%) and a range of applications (69%), while just over half (55%) expressed interest in eye-catching headsets and the capacity to...

Aside from gaming, the demand for Metaverse solutions is strongest in the media sector, followed by areas such as fitness, retail, health, and travel. personalize avatars in the metaverse.

The Metaverse is expected to facilitate connections between users, provide access to services, assist in daily activities, and help save time.

People also want the metaverse In the fitness domain, 48% of users are looking for tailored workout plans, 39% desire engaging and clear instruction, and 27% want straightforward methods to monitor and track their fitness progress.

In fitness, the majority of people expect metaverse When it comes to using the Metaverse for fitness, individuals highlight the need for data security and privacy (77%), affordability (77%), and simplicity in usage (75%).

To adopt metaverse How can businesses attract consumers within the Metaverse?

Accenture has proposed three key strategies for businesses aiming to engage consumers in the Metaverse:

First, companies should adopt a \"consumer-centric\" approach and integrate the 'voice of the customer' (VoC) right from the start. Next, it's vital for them to understand that the Metaverse represents a journey of ongoing learning and that they are co-creating this experience with their clientele. Lastly, Accenture advises that businesses should focus on current demands while planning for future advancements. As consumers start seeking advantages from the Metaverse, businesses must remain mindful of the developing landscape. Please be aware that the information on this page is not meant to serve as legal, tax, investment, financial, or any other type of advice. It's vital to invest only what you can afford to lose, and we recommend getting independent financial counsel if you have uncertainties. For additional details, we suggest reviewing the terms and conditions and help sections provided by the issuer or advertiser. MetaversePost pledges to deliver accurate and impartial information, but market conditions can shift unexpectedly. . 

Agne is a journalist dedicated to exploring the most recent trends and breakthroughs in the metaverse, AI, and Web3 sectors for Metaverse Post. Her fervor for storytelling drives her to conduct a plethora of interviews with industry experts, always aiming to reveal captivating narratives. Agne holds a Bachelor's degree in literature and has a diverse background in writing on a wide array of topics, including travel, art, and culture. She has also served as an editor for an animal rights organization, where she contributed to raising awareness on welfare issues. Connect with her at...