Meta Halts Production of Quest Pro Headsets Amidst Slow Metaverse Uptake

One of the most ambitious virtual reality projects, the Meta Quest Pro, is nearing a premature end. Recent reports suggest that the company has decided to terminate production of its high-end headsets by year-end. Instead, Meta will shift its focus towards more affordable options. reports The Quest Pro debuted last year as a premium device capable of providing both virtual and augmented reality experiences, yet it failed to gain traction in the market. It's been reported that Meta alerted suppliers of the production halt soon after receiving disappointing consumer feedback and lackluster sales figures.

The company has informed its suppliers that they will stop ordering components for the Quest Pro, resulting in Goertek (the manufacturer) only producing the device until the remaining materials are used up. This development indicates a gradual withdrawal of Quest Pro from the market.

Meta  informed The VR headset boasts significant upgrades from its predecessor, the Quest 2. This includes a processor that is 50% more powerful, a display with a higher resolution, and a broader range of colors. Additionally, it features full-color mixed reality capabilities and extra sensors for tracking eye and facial movements. However, the hefty price tag of $1,500 has raised concerns among potential buyers.

Initially launched at a price of $1,100, the Quest Pro's cost dropped to $1,000 just months later. Despite this price cut, the headset still failed to capture the interest of a substantial number of consumers. Moreover, the company has also hinted at an upcoming launch of a new model. discounted In contrast, the anticipated Meta Quest 3 is expected to surpass the Quest Pro in various specifications. It will be equipped with a more powerful processor, an enhanced display, superior lenses, and additional features. Furthermore, information leaked in March suggested the potential for future Quest Pro successors to support Codec Avatars—a next-gen VR conferencing technology. Quest 3  later this year, which will cost $500.

Following the announcement of the Quest Pro, industry experts expressed concern that the headset might struggle to find an audience due to its steep price. An expert mentioned in an article from Metaverse Post last October that 'the $1,500 price point and marketing strategies seem tailored for businesses rather than casual users.' roadmap In Q4 of 2022, Meta’s Quest 2 brought in $477 million, with an average selling price of $429, implying approximately 1.113 million units sold during that quarter.

Conversely, the Quest Pro achieved only $38 million in revenue, with an average selling price of $1,499 before the price cut in early 2023. This translates to roughly 25,080 units sold during the last quarter of the previous year. Although these figures are drawn from a specific timeframe, they clearly indicate that the Quest 2 was significantly more popular than the Quest Pro. told Challenges Facing VR and the Metaverse

Low Sales for Quest Pro

According to  leaked data Reports have surfaced indicating that the metaverse sector is struggling, with a sluggish adoption rate of related technologies. Non-gaming VR applications are finding it difficult to meet user expectations for comprehensive experiences. Additionally, the current offerings of avatar-based immersive meetings do not seem compelling enough for establishing long-term interactions in the metaverse.

The report highlights several factors contributing to low metaverse adoption, including physical discomfort, privacy issues, and the steep costs of VR hardware. Current hardware improvements and VR collaboration efforts are still in nascent stages, which hampers scalability. Furthermore, virtual experiences often lack integration, making marketers hesitant about their data interactions. Additionally, virtual meetings are often considered distracting and bear uncertain long-term value. Subpar avatars detract from the immersive experience and require costly equipment for enhanced synchronization.

Early reports this year indicated that the uptake of VR gaming is also progressing slowly. Sony reportedly paused the production of its PS VR2, which launched in February, due to lackluster pre-order figures. Additionally, the Game Developers Conference highlighted that among developers, skepticism about metaverse gaming persists.

Analyst firm Gartner recently  shared By July 19, stock prices rose by 1.27% to $316.01, marking a three-day increase. Since the beginning of the year, stocks have surged by 153%, driven by advancements in AI and the launch of the new app Threads. As of now, the discontinuation of the Quest Pro has had minimal impact on Meta’s stock performance. Meanwhile, other tech stocks such as Microsoft, NVIDIA, and Alphabet have experienced considerable gains over the past months.

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Apple's Vision Pro: The Groundbreaking Headset Poised to Propel AR/VR Adoption? reduced What are Meta's Mark Zuckerberg's Thoughts on Apple's Vision Pro Headset? reported Yahoo Misclassifies Meta Quest Pro as AR Glasses and Offers Misleading Analysis

Meta’s Stock is Stable

Meta’s stock price  increased Finally, please be aware that the information presented here does not constitute legal, tax, investment, financial, or any other type of advice. It's crucial to only invest amounts that you can afford to lose and to seek independent financial counsel if you have any uncertainties. For more details, we recommend consulting the terms and conditions and the help and support sections provided by the issuer or advertiser. MetaversePost strives for accuracy and impartial journalism, but market conditions can change at any time.

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• Agne is a journalist dedicated to reporting the latest trends and innovations in the metaverse, AI, and Web3 sectors for the Metaverse Post. Her enthusiasm for storytelling drives her to conduct numerous interviews with experts, continuously seeking out captivating narratives. Agne holds a Bachelor’s degree in literature and possesses a rich background in writing on diverse topics, including travel, art, and culture. Additionally, she has volunteered as an editor for an animal rights organization, focusing on raising awareness of animal welfare. You can reach her at
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