The fast-food giant McDonald's is set to host a celebration for Lunar New Year in the metaverse.
In Brief
To mark the Lunar New Year, McDonald’s is collaborating with the metaverse platform Spatial and acclaimed video artist Karen X Cheng to craft immersive virtual reality experiences.
The collaboration features a variety of metaverse-based events, an augmented reality filter, and a TV ad powered by artificial intelligence.
The renowned fast-food chain McDonald's has officially joined the metaverse arena. They plan to celebrate the Lunar New Year in an exciting virtual format and warmly invite fans to join in on the festivities.
This partnership involves Spatial as the metaverse platform and the creative talents of VR artist Karen X Cheng to develop festive experiences. release Karen X Cheng, an award-winning director praised for her viral AR content and partnerships with celebrities, worked in tandem with McDonald’s USA to craft a themed AI-generated TV ad, virtual experiences, and an augmented reality filter.
The metaverse experience created by McDonald's incorporates Asian cultural elements with futuristic concepts, alluding to a vision of what the upcoming Year of the Rabbit could resemble. The virtual venue features stunning 3D art representing the twelve Chinese zodiac animals, along with a plethora of VR experiences.
Additionally, there's an AR filter that highlights the shift from the Year of the Tiger in 2022 to the forthcoming Year of the Rabbit. Remarkably, the filter is available for free testing. The link to access it is embedded in the McDonald’s TV ad, which is also streamable online. YouTube .
McDonald’s is set to host two exciting Lunar New Year events on the Spatial platform. The first, a lively dance party, takes place on January 25, followed by an engaging discussion featuring an avatar of Karen X Cheng on February 2.
Elizabeth Campbell, McDonald’s Senior Director of Cultural Engagement Strategy, expressed, \"Our collaboration with Karen X Cheng introduces innovative, tech-savvy ways to celebrate the Year of the Rabbit while honoring the rich traditions of the holiday and uplifting the AAPI community. We are thrilled to launch the new year with an interactive campaign that encourages fans to engage in this global cultural celebration.\"
McDonald's isn't the first in the food industry to venture into the metaverse; for instance, Taco Bell made headlines in August 2022 with its own metaverse initiatives.
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Disclaimer
In line with the Trust Project guidelines Valeria is a reporter at Metaverse Post, specializing in fundraising, AI, the metaverse, digital fashion, NFTs, and various web3 topics.
