MATCHAIN collaborates with Paris Saint-Germain to deliver advanced Web3 solutions to the worldwide football fanbase.

Paris Saint-Germain is thrilled to unveil an exceptional partnership with Matchain , a leading blockchain company specializing in AI and decentralized identity solutions. This partnership, lasting from 2024 to 2027, aims to create a revolutionary blend of blockchain technology and professional football.

As the Club's Official Digital Identity Partner, Matchain will weave its decentralized identity (DID) and data sovereignty technologies into the fabric of fan engagement and user data safety. Additionally, both organizations plan to set up a Joint Innovation Studio focused on advancing the club’s Web3 initiatives. This synergy will grant Paris Saint-Germain the ability to deliver personalized, secure, and innovative digital experiences that redefine fan interactions.

This collaboration heralds a new era in sports technology. Fans will shift from being mere spectators to becoming active participants in a fully integrated, decentralized ecosystem. Matchain’s blockchain-driven platform promises to usher Paris Saint-Germain supporters into a realm of ownership, privacy, and customization, granting unprecedented authority over their digital engagements with the club. This partnership will animate Matchain’s sophisticated AI-integrated decentralized identity platform, fostering seamless and secure experiences for millions of PSG enthusiasts worldwide.

The Joint Innovation Studio aspires to unite PSG, Matchain, and premier Web3 specialists to collaboratively pioneer the future of Web3 initiatives at the Club. The goal is to perpetually investigate and incorporate state-of-the-art technologies that elevate fan experiences, ensuring Paris Saint-Germain remains at the cutting edge of digital evolution in sports. This collaborative initiative is set to cultivate groundbreaking innovations that will elevate standards across the sports landscape.

Petrix Barbosa CEO of Matchain noted: “We are thrilled to commence this journey with Paris Saint-Germain, a club that embodies our commitment to innovation and leading-edge technology. Through the Joint Innovation Studio, we aim to deliver Web3 experiences to the football community, opening up new avenues for fan engagement and data empowerment.”

Nicola Ibbetson , Global Partnership Director at Paris Saint-Germain, shared: “This collaboration underscores PSG’s commitment to being at the forefront of digital change in sports. We are delighted to partner with Matchain to uncover fresh methods of connecting with our supporters and maintaining our dedication to technological advancement.”

Pär Helgosson, Head of Web3 at PSG, expressed his thoughts: “At PSG, we have always prioritized being leaders in digital innovation. This partnership with Matchain strengthens that dedication. By embracing decentralized identity solutions, we not only enhance our fans’ experiences but also emphasize their privacy and security. Together, we are ushering in a transformative level of engagement and personalization in football.”

As a result of this partnership, Matchain will tap into PSG’s extensive marketing platform, leveraging exclusive content creation, dynamic stadium promotions, and PSG’s prominent social media influence. Matchain will also enjoy unique VIP opportunities, amplifying its brand presence within the global sports arena.

About Paris Saint-Germain

Founded in 1970, Paris Saint-Germain (PSG) has established itself as France’s most decorated sports entity and one of Europe’s top football clubs. Following its acquisition by Qatar Sports Investments (QSI) in 2011, PSG has seen remarkable achievements both on the field and off. The club boasts a record 12 national championship titles and an impressive total of 51 trophies since its inception, including an incredible 32 trophies post-2011. PSG has been the stage for numerous football legends, such as Ronaldinho, Beckham, Ibrahimović, Messi, and Neymar Jr., and presently showcases some of the world’s top talents. With a rapidly expanding global fan base that exceeds 200 million social media followers, PSG ranks among the most significant and influential clubs in sports globally. Known for their innovative mindset, PSG has also branched out into Esports while supporting teams in men’s soccer, women’s soccer, handball, and judo.

About Matchain

Matchain is an innovative blockchain platform aimed at transforming how individuals manage and interact with their personal data. By utilizing cutting-edge AI-enhanced decentralized identity solutions, Matchain upholds the highest standards of privacy, security, and data management autonomy. Users gain full control over their digital profiles, allowing them to monetize and oversee their information within a secure, transparent environment. Positioned as the first AI-driven Layer 2 on the BNB Chain, Matchain is at the forefront of merging AI capabilities with blockchain technology, creating seamless and user-friendly experiences for individuals and enterprises alike.

Media contact

Anastasia Drinevskaya

The Chief Marketing Officer at Matchain indicates