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Mastercard Joins Forces with Feedzai to Tackle Crypto Fraud Using AI

In Brief

In an effort to bolster the fight against fraudulent activities in the cryptocurrency space, Mastercard has forged a new alliance with Feedzai, aiming to significantly improve the detection and prevention of scams in crypto transactions.

Mastercard Collaborates with Feedzai to Enhance Crypto Fraud Prevention Through AI

In a pivotal move to strengthen its defenses against fraud, Mastercard has announced a remarkable partnership with Feedzai. This collaboration aims to utilize artificial intelligence to elevate the surveillance and prevention of fraudulent activities associated with cryptocurrency transactions. cryptocurrency market Feedzai's established technology, known for aiding banks in monitoring over 6,000 crypto exchanges, will now be integrated directly into their platform. This enhancement will facilitate immediate notifications for any suspicious crypto activity, thereby amplifying fraud detection capabilities.

As per the partnership, Mastercard’s CipherTrace Armada However, this collaboration extends beyond merely protecting consumers from fraud. As highlighted by Nuno Sebastio, the CEO and co-founder of Feedzai, this initiative will also be crucial in detecting potential money laundering operations and tracking mule accounts.

Utilizing AI to Prevent Crypto Scams

Mule accounts, often targeted by scammers to launder money, pose a significant threat within the crypto landscape.

With its sophisticated AI, capable of processing transactions exceeding $1.7 trillion each year, Feedzai is set to become an invaluable asset for Mastercard. This advanced technology is designed to rapidly differentiate between legitimate and potentially fraudulent transactions, thereby streamlining the monitoring process.

Global Banking Institutions Are Showing Interest in Web3 Solutions

The initiative spearheaded by Mastercard signals a strong trend towards recognizing cryptocurrency as a legitimate financial asset, one that will be subjected to comparable regulatory scrutiny as traditional financial products. This reflects an evolving mindset among banks and financial institutions, looking to cautiously incorporate crypto into their offerings, even amidst regulatory uncertainties.

Despite the growing enthusiasm, the assimilation of cryptocurrency into mainstream banking faces challenges, primarily stemming from insufficient regulations and its previous associations with fraudulent activities.

Many banks remain hesitant to engage with crypto, citing concerns over fraud risks. This reluctance stands in contrast to ambitions in certain regions, such as the U.K., where there are plans to establish leadership in the emerging Web3 domain.

Major banks, including JPMorgan , NatWest , and HSBC Mastercard's extensive worldwide presence positions it as a pivotal player in mitigating these issues and promoting safer crypto transactions. With the integration of AI-driven security protocols, the landscape of cryptocurrency transactions is on the brink of a transformative change.

This collaboration could pave the way for a more secure, regulated, and widely recognized use of digital assets within the financial industry, potentially encouraging other entities in the market to adopt similar measures.

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New Report News Report Nik is a seasoned analyst and writer at Metaverse Post, focusing on delivering pioneering insights within the fast-evolving realm of technology, especially in the areas of AI/ML, XR, VR, on-chain analytics, and blockchain innovation. His articles resonate with and inform a varied audience, assisting them in navigating the forefront of technology. With a master’s degree in Economics and Management, Nik possesses a robust understanding of the intricate interplay between business dynamics and emerging technologies.