Mark Bozon has been selected to oversee the Metaverse strategy at Disney.
The entertainment giant Walt Disney Co. is working to enhance its Metaverse footprint, describing this initiative as 'Next Generation Storytelling Creative Experiences at Disney.' Michael White, the Senior VP of Next Generation Storytelling and Consumer Experiences, has brought on board Mark Bozon a former Apple executive to spearhead Disney's creative strategy in the Metaverse.
Disney believes that Bozon's background makes him an outstanding choice for this role. Over the past 20 years, he has been associated with Apple Arcade, the App Store, IGN, and Electronic Gaming Monthly. Notably, he devoted the last twelve years to overseeing creative production and gaming at Apple.
Bozon is responsible for assembling a team dedicated to crafting immersive experiences and devising a strategy for Disney's expansion into the Metaverse.
In October 2021, the company created an NFT collection in partnership with VeVe This strategy includes launching an application-based digital collectibles marketplace, showcasing Disney characters and items from beloved movies and shows.
In a noteworthy development in March 2022, former Disney CEO Bob Iger invested in Genies Inc., a firm that focuses on digital avatars and virtual environments.
Given these strategic movements, it wouldn't be surprising to see Walt Disney Co. introduce a gaming-focused Metaverse or potentially a Metaverse-themed amusement park shortly.
Read related posts:
- Robert Iger, the former CEO of Disney, has ventured into the Metaverse.
- UTA Signed NFT Project Deadfellaz
- Researchers have dismissed El Salvador's cryptocurrency wallet as ineffective.
Disclaimer
In line with the Trust Project guidelines Please understand that the information on this page should not be considered legal, tax, investment, financial, or any other advice. It's crucial to invest only what you can afford to lose and seek independent financial guidance if you're unsure. For more details, we recommend checking the terms and conditions and the help resources provided by the issuer or advertiser. MetaversePost strives for accurate and unbiased reporting; however, market conditions can change unexpectedly.
