Macy’s iconic 96th Thanksgiving Parade is gearing up to take place in the digital realm of the metaverse.
In Brief
Macy’s is set to present its 96th Thanksgiving Parade experience in the metaverse, inviting participants into an engaging virtual celebration.
Attendees will have the opportunity to immerse themselves in virtual galleries and vote for their preferred artists during the event.
The first 100,000 participants will be in line to receive a complimentary NFT.
Macy's is launching its Thanksgiving Parade experience in the metaverse, following a fruitful NFT launch from the previous year's Parade, leading the retailer to host this cherished holiday event in a virtual setting.
This new Macy's initiative, crafted alongside the OnCyber metaverse, will showcase virtual galleries from five chosen NFT projects, including VeeFriends, Cool Cats, SupDucks, Boss Beauties, and a collection curated by the crypto influencer gmoney.
Visitors to the metaverse will not only engage with the galleries but will also have a say in selecting the first-ever NFT balloon to appear in next year's Parade. Additionally, the initial 100,000 users who cast their votes will be rewarded with free Macy's NFTs.
After the Thanksgiving festivities, fans will have the opportunity to explore the OnCyber NFT gallery space, which will contribute to Big Brothers Big Sisters of America. Beginning December 5, users can acquire virtual gallery passes priced at $50, with all proceeds directed to support the youth mentoring organization.
As we eagerly await the 96th Macy’s Parade, we are thrilled to bring this beloved spectacle into the web3 virtual arena, creating a fun experience for our fans and collectors alike, says Will Coss, the executive producer of Macy’s Thanksgiving Day Parade. Discord community,”
The Thanksgiving Parade experience is set to kick off on November 24, starting at 9 AM EST, hosted by Macy’s.
It’s important to highlight that this isn't Macy's first venture into the Web3 space; back in July, they offered 10,000 free NFTs to celebrate Independence Day. website .
In October, the store collaborated with Toys 'R' Us and Gary Vaynerchuk’s VeeFriends to launch a line of products, including plush toys inspired by VeeFriends NFTs. dropped a collection Please remember that the information shared on this page is not to be taken as legal, tax, investment, or financial advice. It's crucial to invest only what you can afford to risk and to consult with a financial advisor if you have any uncertainties. For more details, we encourage referring to the provided terms and conditions along with the help and support sections from the issuer or advertiser. MetaversePost is dedicated to delivering precise, impartial news, but please be aware that market conditions can change without prior notice.
Valeria is a journalist for Metaverse Post, specializing in fundraising, AI, the metaverse, digital fashion, NFTs, and all things related to web3. physical vinyl figures With a Master’s in Public Communications and a pursuit of a second degree in International Business Management, Valeria spends her spare time indulging in photography and fashion styling. At just 13 years old, she launched her first fashion blog, igniting a passion for journalism and style.
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In line with the Trust Project guidelines Based in northern Italy, she frequently works remotely from various cities across Europe.
