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MAC Cosmetics has introduced its first-ever NFT collection to aid youth impacted by HIV/AIDS.

Since its inception in 1994, MAC Cosmetics has been a driving force behind the 'Viva Glam' initiative, promoting awareness and support for individuals living with HIV/AIDS. This program has been regarded as one of the most significant social movements within the cosmetics industry. considered Nearly three decades later, MAC is set to unveil its debut NFT aimed at reinforcing HIV/AIDS awareness and supporting those affected by the virus, in collaboration with the Keith Haring Foundation. Keith Haring was a renowned American artist and activist who tragically passed away from AIDS at the young age of 31. His foundation aims to support non-profits engaged in children’s aid, education, and AIDS-related care.

The 'M·A·C VIVA GLAM x Keith Haring' NFT series is geared towards generating funds for both the MAC VIVA GLAM Fund and the Keith Haring Foundation, specifically targeting youth suffering from HIV and AIDS. Buyers will receive NFTs that serve as lasting documentation of their contributions, which can be shown, utilized, or resold. collection This unique NFT release will feature MAC Viva Glam lipsticks adorned with three distinctive animations inspired by Haring's work.

Collaborating with the blockchain technology firm ConsenSys, MAC has developed an exciting digital asset collection. The NFTs will be available for purchase on the OpenSea marketplace from April 10 to June 1, with pricing determined by the rarity of each NFT to attract a broad and varied audience in the metaverse. As detailed in the offerings,

Keith Haring Red – Rare ($25 each, with a maximum of 5,000 pieces minted on demand): An animated graphic showcasing red lipstick along with Haring’s artistry.

Keith Haring Blue – Exclusive (limited to 250 pieces at $150 each): An animated visual of blue lipstick along with Haring’s designs. This exclusive set also includes a digital face chart tutorial featuring a makeup look inspired by Haring created by a M·A·C Senior Artist. press release , the three NFTs will be the following:

  • Keith Haring Yellow – Icon (only 25 pieces available at $1,000 each): An animated depiction of yellow lipstick exhibiting Haring’s creations. The legendary NFTs also offer buyers a 30-minute personalized consultation with a M·A·C Artist and a complimentary physical product.
  • "VIVA GLAM signifies as much to M·A·C as our lipsticks do. As society’s relationship with technology transforms, so must our approach to fundraising for the campaign. This marks the first occasion in VIVA GLAM’s 27-year journey that supporters in the U.S. can contribute to the cause without purchasing a physical lip product. It's a thrilling development and we aspire for this limited NFT release to connect with a new demographic and raise additional funds for VIVA GLAM,\" says André Branch, the general manager of MAC Cosmetics.
  • Join us in empowering the future this National Youth HIV/AIDS Awareness Day with three collectible and philanthropic NFTs that invest 100% of their proceeds back into local organizations supporting youth affected by HIV/AIDS.

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