Linkin Park Teams up with Shibuya and Kaiber for Their Latest Music Video Endeavor
In Brief
The new music video by Linkin Park features a collaborative direction from NFT creator Emily Yang, also known as pplpleasr, alongside media creator Maciej Kuciara.
Both peoplepleasr and Kuciara are the founders of the Web3 video platform Shibuya.
This music video introduces Mirai, the lead character from Shibuya's animated NFT film titled 'White Rabbit.'
The popular American rock band Linkin Park has released their brand-new music video for 'Lost,' an unreleased track pulled from their archives, expertly directed by the notable digital artist Emily Yang, recognized as pplpleasr, along with media artist Maciej Kuciara.
Pplpleasr and Kuciara, who are behind the web3 video distribution platform Shibuya, receive credit as the production house in the YouTube description associated with the music video for 'Lost.'
The track was recorded during the sessions for Linkin Park's groundbreaking 2003 album, Meteora, which achieved sales of 16 million copies globally. The release of both the song and its music video marks the 20th anniversary of the album's launch.
In addition to their involvement with web3 technology, Linkin Park has also embraced the latest trends in artificial intelligence. The band has partnered with an AI production company Kaiber to animate the video Employing Kaiber's AI generation capabilities, allows users to create the musicians were able to create a video inspired by a few descriptive words reflecting their artistic vision, then selecting from four distinct style options.
Linkin Park's integration of web3 and AI is quite fitting, particularly since their rapper Mike Shinoda is an avid supporter of the web3 movement.
The video showcases Mirai, the leading character from Shibuya's NFT animated film, 'White Rabbit,' who embarks on a quest to safeguard a realm where tech advancements threaten the integrity of the blockchain. While White Rabbit is freely accessible to watch, fans have the opportunity to buy an NFT producer pass that grants them voting rights on the film's narrative and ending.
Shibuya raised $6.9 million in a seed round Last December saw the backing of influential figures such as Paris Hilton and a16z for this initiative. Pplpleasr has described Shibuya as a hybrid of Kickstarter and Netflix, detailing its blockchain-based operational model. offers fans active participation in the project.
In February 2021, Shinoda released 'Happy Endings', which was Warner Music's inaugural single launched as an NFT. This was followed by 'Ziggurats,' the world’s first generative NFT mixtape—a set of 5,000 unique mini-albums crafted from Shinoda's original audio and visual components, released in December of that same year. He has made investments in web3 music streaming startup, Audius.
Last April, Shinoda joined Warner Recorded Music in the capacity of Community Innovation Advisor. The band is affiliated with Warner Records, which is part of the Warner Recorded Music umbrella. In this role, Shinoda is closely collaborating with the leadership and business development teams at Warner Recorded Music to help cultivate the company’s artist-focused strategy in the Web3 ecosystem.
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