LinkedIn Unveils New AI-Driven Copy Suggestion Feature for Advertisers

LinkedIn, the leading platform for professional connections, has rolled out a cutting-edge tool powered by generative AI, designed to assist in generating varied ad copy. The tool analyzes information from a marketer’s LinkedIn profile and Campaign Manager setup, considering elements like goals, targeting specifics, and audience demographics, to offer diverse introductory options for ad copy. launched In order to utilize this tool, marketers simply need to enter their desired copy in the 'introductory text' section of Campaign Manager and activate the 'Generate copy suggestions' feature to receive bespoke suggestions. Currently, this feature is being tested and made available to a limited pool of users in North America. As part of this initiative, LinkedIn—owned by Microsoft—joins industry players like Meta in using artificial intelligence to empower advertisers in their creative and impactful endeavors.

'We've identified that 55% of marketers intend to leverage generative AI to boost their productivity, allowing them to concentrate on high-value tasks. That's the motivation behind our development of AI-driven Copy Suggestions, which utilize sophisticated OpenAI GPT models to harness data from your LinkedIn Page and Campaign Manager configurations, such as goals, audience specifics, and targeting parameters, in order to propose enticing ad headlines and text that can effectively launch your campaigns,' noted Abhishek Shrivastava, LinkedIn's VP of Product, in a blog announcement.

LinkedIn has a history of leveraging AI to enhance its offerings and improve user experiences, notably in helping users connect with the right audiences at the perfect moment, accurately measure conversions, and refine bidding strategies.

According to LinkedIn, AI is essential in collating signals—like intent—to foster significant connections between marketers and prospective customers. The platform is also set to introduce additional features aimed at boosting efficiency, sparking creativity, and encouraging marketers to embrace unconventional approaches when developing their marketing plans.

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The AI Sandbox is a recent addition for advertisers, allowing them to experiment with generative AI functionalities that can create diverse iterations of text and visuals for social media advertising. This tool has the potential to empower advertisers to enhance their campaign outcomes by testing various creative avenues. Similarly, Meta has unveiled fresh AI-enhanced updates to its Meta Advantage suite, which automates ad optimization.

Last month, Meta  announced Microsoft, LinkedIn, HeadOffice.Space, and dentsu are collaborating to create Dentsu NXT Space, aiming to introduce the metaverse to businesses.

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• Agne is a reporter focused on the latest trends and breakthroughs in the metaverse, AI, and Web3 sectors for Metaverse Post. Her dedication to storytelling has led her to engage in many interviews with industry experts, always in pursuit of compelling narratives. Agne holds a degree in literature and possesses a rich background in writing across diverse topics, including travel, art, and culture. Additionally, she has volunteered as an editor for an animal rights organization, where she worked to elevate awareness around animal welfare. Reach out to her at