In Brief
Levi Strauss & Co. has forged a partnership with Lalaland.ai, known for its expertise in crafting bespoke AI-generated models to revolutionize fashion representation.
Slated for launch later this year, this initiative will showcase AI models that represent a spectrum of body types, skin tones, and age groups, helping customers visualize how clothing would suit them personally.
Levi's is set to experiment with these innovative models, enhancing the diversity and quantity of representations to better reflect their product offerings.
Levi Strauss & Co has announced Through this collaboration with Lalaland.ai, Levi’s aims to broaden the variety of models used to depict its merchandise dramatically. models With AI-generated representations, this renowned denim brand will depict its products on models of various sizes, skin tones, and ages, creating a more authentic and captivating shopping experience.
While the use of AI-generated models brings exciting possibilities, it also stirs discussions about its effects on actual human models. Notably, Levi’s has been enacting budgetary cuts to streamline operations, raising questions about the future role of human models.
Prioritizing diversity, equity, and inclusion, Levi’s is keen on harnessing the benefits of AI-generated models—but not at the expense of replacing human models. They envision a blend of both to elevate the shopping experience, ensuring a richer diversity while catering to customer preferences. letting go of 800 employees in 2022.
Customers can craft their own unique avatar in just under five minutes, thanks to Lalaland.ai’s advanced AI capabilities, allowing for customization of everything from body shape to hairstyle and skin tone. This guarantees that every avatar is tailored to reflect the user’s identity. Options for poses, expressions, and more enhance the overall appeal of these personalized avatars, which aim to mirror real-life inspiration.
Lalaland.ai “While we don’t foresee AI fully replacing human models in our operations, we’re genuinely excited about the opportunities this technology offers to enrich consumer interactions. To us, fashion is a beautiful interplay of art and science, and we couldn’t be more thrilled to collaborate with Lalaland.ai, leveraging their cutting-edge technology to further our commitment to a diverse and inclusive shopping experience,”
expressed Dr. Amy Gershkoff Bolles, Levi Strauss & Co.’s global head of digital and emerging technology strategy.
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Disclaimer
In line with the Trust Project guidelines Agne is a dedicated journalist focused on uncovering the latest trends and advancements in metaverse, AI, and Web3 for the Metaverse Post. Her passion for storytelling drives her to engage with industry experts, consistently seeking out compelling narratives. With a Bachelor’s degree in literature and a rich writing background across diverse topics like travel, art, and culture, she also volunteered as an editor for an animal rights organization, raising awareness about related issues. You can reach out to her via
