Lamborghini Launches the Lanzador Electric Ultra GT on Roblox for an Exclusive Sneak Peek in the Metaverse
In Brief
With an eye on expanding its digital footprint, Lamborghini is inviting Roblox players to step into the virtual world of its latest model, the Lanzador Electric Ultra GT.
Automobili Lamborghini today announced the launch of Lamborghini Lanzador Lab : Enjoy an Official Design and Drive Experience on Roblox . This immersive platform allows users to delve into the Lamborghini universe, offering an up-close look at the innovative components and aesthetic of the forthcoming all-electric Ultra GT, called 'Lanzador'.
The immersive 3D experience Participating on Roblox will enable users to interact with Lamborghini's advanced engineering and design, giving them a preview of the Lanzador’s capabilities long before it hits the market. Through tailored options and engaging features, Lamborghini brings its renowned creativity and flair into this digital space.
"We are excited to showcase the Lanzador on Roblox, giving enthusiasts around the globe a unique opportunity to interact with Lamborghini like never before, experiencing the new electric engine boasting over 1 MW of peak power,\" remarked Christian Mastro, the Marketing Director of Automobili Lamborghini. \"This partnership reflects our dedication to reaching a younger audience and highlighting our leadership in both the virtual and real-world arenas.\"
Going beyond traditional gaming In this engaging Automobili Lamborghini environment on Roblox, users can explore a virtual 3D representation of the Lanzador, discover the rich history and design philosophy of the brand, and partake in a variety of interactive activities.
Users are invited to take a virtual tour of a replica of the Automobili Lamborghini museum, personalize their digital Lanzador using Lamborghini’s Ad Personam customization program, and engage in thrilling virtual racing time trials featuring their customized vehicles.
"It’s thrilling to see the Lanzador Design Lab and the overall design aesthetic represented within the Roblox platform. This opens doors for a younger audience to connect with our brand,\" said Mitja Borkert, the Design Director at Automobili Lamborghini.
The immersive experience also features a range of Automobili Lamborghini-branded Roblox digital items and accessories, which include racing helmets, backpacks, beanies, hats, and the exclusive limited-edition Automobili Lamborghini Bull Head. Each of these three unique Bull Heads, priced at 1.5 million Robux (Roblox's virtual currency), comes with an exclusive VIP reward.
The automaker shared that three fortunate buyers will enjoy a tailored real-life experience that includes a visit to Lamborghini’s headquarters in Sant’Agata Bolognese, Italy. During this exclusive visit, they can tour the Museo Automobili Lamborghini and Ad Personam Studio, gain insights into the physical Lanzador concept car, and explore its innovative features.
By engaging with the rapidly growing demographic of ages 17-24 on Roblox, Automobili Lamborghini aims to forge connections with an energetic and diverse audience, reinforcing its commitment to innovation and the future of digital luxury .
With Roblox's vast global presence, reaching over 180 countries, Lamborghini is confident that its metaverse venture will deliver an authentic experience to fans all around the world.
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